Unpacking the Volatility of Data Targeting in Social Media and AdTech

🎯 Have you ever wondered why your online ads hit the mark sometimes and miss by miles at others? The answer lies in the volatile world of data targeting. Tune into our electrifying episode "Unpacking the Volatility of Data Targeting in Social Media and AdTech" and unravel the mystery. From new frontiers of data specificity to precision targeting of audiences smaller than a closet space, get ready for a wild ride through the heart of modern marketing!

🎯 Key Insights:

• Strategic Marketing Touchdowns

Kickoff with host Matt Edmundson, who merges the strategy and spectacle of Kansas City Chiefs football with savvy e-commerce marketing tactics – all about finding and scoring with the right audience, both on the field and online.

• Specificity Inc. Uncovered

Dive into Specificity Inc.'s approach post-AI firm acquisition and the critical debate: Is the future of marketing AI-driven or will human intuition hold the field?

• Data Modeling vs. Platform Dependence

Spotlight the shift from broad CPM models to data modeling precision, addressing the marketing industry’s overreliance on platforms and the need for a strategic return to analytics-driven insights.

• The Contextual Data Game

Explore the power move of contextual data layering, as targeting requires more than a user's superficial interests—it’s about understanding the story behind the data.

• Analytics: The True Conversion Play

Unpack the pitfalls of big data infatuation leading to "sloppy audiences" and the crucial role of real-time analytics in driving conversions with laser-focused targeting strategies.

• Pickpocket Precision

Discover the innovative 'Pickpocket' tool, which targets potential customers with the precision of a 3-foot radius, showcasing the shift to hyper-targeted advertising.

ABOUT JASON:

Jason A. Wood, the digital marketing maestro who doesn't just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like 'Pickpocket.' From leading start-ups to winning awards, he's the guy who's turning heads and rewriting rulebooks.

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For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.