Mastering Marketing Spend: A Financial Perspective

Oct 26, 2023

Discover the importance of vigilant monitoring and precision in measurement for enduring success. Uncover the aftermath of overlooking optimization and its impact on revenue. Unwrap the mystery of target contribution margins and communication with marketing agencies. Learn how to harness 'imperfect' data to discern the pulse of your business. Navigate the lesser-known pathways of business metrics and adjust your business sails monthly for the fast lane.

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Introduction

00:00 • 2min

Discussing Life in Vancouver and Mountain Adventures

02:21 • 2min

Discussing the Move, London, and 8X - Fractional CFO Services for E-commerce Companies

03:56 • 2min

The Importance of Business-Minded CFOs

06:13 • 6min

The Importance of Marketing Goals and Metrics

12:19 • 26min

Challenges of Attribution in E-commerce Marketing

38:07 • 9min

Providing Resources and Wrapping Up

47:34 • 3min

Are you struggling to allocate your marketing budget effectively? Wondering how to maximise your return on investment? Join us on the "Mastering Marketing Spend: A Financial Perspective" episode of the eCommerce Podcast, where we dive deep into the world of ad budgets and uncover insights with Matt Putra to help you make informed decisions.

Here’s a summary of the great stuff that we cover in this show:

Matt Putra zeroes in on why vigilant monitoring and precision in measurement can make or break a business. Think you're on top of your financial data? Discover why it's non-negotiable for enduring success.
A Cautionary Tale of a company's misadventure. They had the budget, but did they have the strategy? Discover the aftermath of overlooked optimisation and its impact on revenue.
Ever thought about the art of communicating with marketing agencies? We unwrap the mystery of target contribution margins and introduce you to a vibrant colour-coded system. Green, yellow, or red - where does your agency stand?
See the world of data through the lense of an e-commerce maestro! Perfection might be a myth, but is there beauty in imperfection? Learn how to harness 'imperfect' data to your advantage and discern the pulse of your business.
From the importance of blended wires to the magic of target contribution margins, we navigate the lesser-known pathways of business metrics. Plus, get a fresh perspective on why adjusting your business sails monthly could be your ticket to the fast lane.
There's e-commerce, and then there's experiencing e-commerce. Matt Putra spills the beans on why having a seasoned e-commerce guide is like striking gold in the digital marketplace.

ABOUT MATT:

Matt Putra, the CFO wizard behind scaling eCommerce brands from the UK to Canada and beyond! Whether it's boosting cash flow or cutting stress, he's your go-to. Plus, as a savvy eCommerce investor, he's got the magic touch to juggle risks and ramp up growth.

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For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.