Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights. 🎯 Key Insights:It's the holiday season! Adapt and capitalise on relevant holidays.Be ahead of the game. Launch Valentine's promos in January, not February!Mother’s Day, Father’s Day, back-to-school, and more: these occasions boost your business.US sellers: Don’t miss Halloween, Thanksgiving, and Christmas from September to December.By syncing with the holiday spirit, we've slashed costs and attracted more shoppers.Remember to constantly measure conversion rates.Don't shy away from revisiting content.Avoiding old blog topics? Think again!Topics evolve; revisit and refresh them for today’s audience.ABOUT FIONA:Fiona Allman-Treen, the web wizard and growth guru, is the creative force behind the globally recognised Hastings-based agency, FAT Promotions Ltd. Famous for fusing strategic website design and software systems to fuel businesses and charities worldwide, she's a champion for young entrepreneurship. And when she's not crafting the internet, she's strumming the ukulele just for fun!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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