Marketing Mindset Podcast
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Latest episodes
May 2, 2023 • 27min
Subscription Programs for eCommerce with Matthew Holman
In this episode of Marketing Mindset, we sit down with Matthew Holman, co-founder and Head of Growth at QPilot, to discuss subscription programs as one of the top eCommerce marketing strategies of 2023.Matthew shares his expert insights on subscription programs, including the benefits of offering subscriptions, the most effective subscription models, and how to successfully launch and scale your program. He also discusses key metrics and analytics to track to ensure the success of your subscr...
Apr 25, 2023 • 41min
Brand Building 101: Orion Brown's Process for Building a Strong Brand
In this episode of Marketing Mindset, we sit down with Orion Brown, a seasoned brand strategist with over fifteen years of experience leading cross-functional teams across multiple industries. As the Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color, Orion combines her expertise in consumer insights, brand strategy, and product and packaging innovation to create a product line that truly impacts people's lives.Orion shares her journey from a career in...
Apr 18, 2023 • 38min
Consumer Psychology: Turning Consumer Insights into Marketing Strategies with Sarah Levinger
In this episode of Marketing Mindset, we sit down with Sarah Levinger, a renowned consumer behavior analyst, creative strategist, and brand performance consultant. With her wealth of experience helping e-commerce brands drive growth and profitability, Sarah shares her expert insights on the tools and strategies for gathering valuable consumer information.In this episode, Sarah dives deep into: Consumer psychology and the importance of gathering insights. Key tools and strategies for...
Apr 11, 2023 • 33min
The Art of Building a High-Performing Marketing Team: Insights from Keller Lambert
Are you struggling to build a high-performing marketing team? On this episode of Marketing Mindset, we sit down with Keller Lambert, a seasoned marketing leader with a track record of building successful teams.Keller shares his expert insights on building a high-performing marketing team in this episode. He delves into the key traits and skills to look for when hiring A+ marketers and strategies for training and developing your team members for long-term success.Keller also discusses the impo...
Apr 2, 2023 • 41min
Facebook Ads in 2023: A Deep Dive with Andrew Foxwell on What's Changing and What You Need to Know.
Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world of Facebook ads.During our conversation, Andrew shared:The campaign structures and creatives Andr...
