Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
May 30, 2023 • 55min
eCommerce Marketing Data 101: Derric Haynie's Crash Course on Understanding Data Analytics
On this episode of Marketing Mindset, we sit down with Derric Haynie, CEO and co-founder of EcommerceTech, to discuss marketing analytics and how to effectively leverage data to drive business success.Derric provides a crash course in marketing analytics, covering key metrics and KPIs to track, tools and platforms to use, and strategies for analyzing and leveraging data to inform marketing decisions. He also shares practical tips and best practices for measuring and improving ROI, optimizing ...
May 23, 2023 • 36min
Community Building 101: Katya Allison on Building Authentic eCommerce Communities that Drive Brand Loyalty
In this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development.Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community building, from identifying your target audience to developing a strong brand identity and engagin...
May 16, 2023 • 44min
eCommerce Marketing Roadmap: Jessie Healy's Insights on Core Marketing Elements for eCommerce Brands
In this episode of Marketing Mindset, we sit down with Jessie Healy, a seasoned eCommerce marketing expert with years of experience running multi-million-pound digital campaigns for top brands like Etsy, Future Publishing, and Trinity Mirror. As the founder of Webtopia, an "anti-agency" focused on delivering results-driven marketing solutions for eCommerce brands, Jessie brings a wealth of knowledge and expertise to the table.Jessie shares her eCommerce marketing roadmap, outlining the core m...
May 9, 2023 • 34min
Beyond the Inbox: Simon Rigby's Guide to Using Flyer Inserts for eCommerce Growth
On this episode of Marketing Mindset, we sit down with Simon Rigby, the founder of My Flyer Inserts, as he guides us through the process of using flyer inserts for eCommerce growth. Simon has helped a number of e-commerce businesses with their marketing, and on this episode, he shares his expert insights on how to maximize the impact of flyer inserts in your marketing strategy.Join us as Simon takes us beyond the inbox and shows us how to effectively use flyer inserts to drive traffic and rev...
May 2, 2023 • 27min
Subscription Programs for eCommerce with Matthew Holman
In this episode of Marketing Mindset, we sit down with Matthew Holman, co-founder and Head of Growth at QPilot, to discuss subscription programs as one of the top eCommerce marketing strategies of 2023.Matthew shares his expert insights on subscription programs, including the benefits of offering subscriptions, the most effective subscription models, and how to successfully launch and scale your program. He also discusses key metrics and analytics to track to ensure the success of your subscr...
Apr 25, 2023 • 41min
Brand Building 101: Orion Brown's Process for Building a Strong Brand
In this episode of Marketing Mindset, we sit down with Orion Brown, a seasoned brand strategist with over fifteen years of experience leading cross-functional teams across multiple industries. As the Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color, Orion combines her expertise in consumer insights, brand strategy, and product and packaging innovation to create a product line that truly impacts people's lives.Orion shares her journey from a career in...
Apr 18, 2023 • 38min
Consumer Psychology: Turning Consumer Insights into Marketing Strategies with Sarah Levinger
In this episode of Marketing Mindset, we sit down with Sarah Levinger, a renowned consumer behavior analyst, creative strategist, and brand performance consultant. With her wealth of experience helping e-commerce brands drive growth and profitability, Sarah shares her expert insights on the tools and strategies for gathering valuable consumer information.In this episode, Sarah dives deep into: Consumer psychology and the importance of gathering insights. Key tools and strategies for...
Apr 11, 2023 • 33min
The Art of Building a High-Performing Marketing Team: Insights from Keller Lambert
Are you struggling to build a high-performing marketing team? On this episode of Marketing Mindset, we sit down with Keller Lambert, a seasoned marketing leader with a track record of building successful teams.Keller shares his expert insights on building a high-performing marketing team in this episode. He delves into the key traits and skills to look for when hiring A+ marketers and strategies for training and developing your team members for long-term success.Keller also discusses the impo...
Apr 2, 2023 • 41min
Facebook Ads in 2023: A Deep Dive with Andrew Foxwell on What's Changing and What You Need to Know.
Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world of Facebook ads.During our conversation, Andrew shared:The campaign structures and creatives Andr...
