Community Building 101: Katya Allison on Building Authentic eCommerce Communities that Drive Brand Loyalty

In this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development.Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community building, from identifying your target audience to developing a strong brand identity and engagin...