Marketing Mindset Podcast

In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Liora Dudar, a renowned figure in the world of feminist photography and the co-founder of oVertone.Join us as Liora shares her inspiring journey and the evolution of oVertone, a brand known for its innovative hair color products and its commitment to challenging traditional beauty standards. Discover how Liora's passion for dismantling societal norms led her to create a culture of radical authenticity....

In this episode of Marketing Mindset, we delve into the world of building a brand's creative strategy with the brilliant Laura Colagrande. Join us as Laura shares her expertise and insights on the key aspects of developing a successful creative strategy for your brand.Throughout the conversation, Laura focuses on three crucial topics: getting internal buy-in, planning and rolling out the strategy, and measuring success. Learn how to effectively communicate and gain support from your internal ...

In this episode of Marketing Mindset, we dive deep into the world of eCommerce SEO with Jesse McFarland, an industry expert and thought leader. Jesse shares his invaluable insights on eCommerce SEO, highlighting common mistakes businesses make and providing actionable strategies to avoid or rectify them. Learn how to optimize your website structure, meta tags, and content to enhance your visibility in search engine results and attract more qualified traffic.Looking ahead, Jesse delves in...

In this inspiring episode of Marketing Mindset, we have the privilege of sitting down with Curtis Matsko, the visionary entrepreneur behind the incredible success story of Portland Leather Goods.Curtis takes us on a journey of scaling a small business to a remarkable $100 million enterprise. He shares the invaluable insights, strategies, and lessons he learned along the way, providing a roadmap for aspiring entrepreneurs and business owners.From humble beginnings to overcoming challenges and ...

In this episode of Marketing Mindset, we dive deep into the world of eCommerce email marketing with Dave Miz, a seasoned expert in the field. Join us as Dave shares his invaluable insights and strategies for unleashing the power of email marketing to drive success for eCommerce brands.Discover how to create compelling email campaigns that engage and convert customers. Dave reveals the secrets behind crafting effective email sequences, from welcome emails that make a great first impression to ...

In this episode of Marketing Mindset, we delve into the art of omnichannel marketing with Ally Iseman, an esteemed expert in the field.Ally unveils her strategies and insights for successfully coordinating your brand across multiple channels, ensuring a seamless and consistent experience for your audience. From social media platforms to email marketing and beyond, she reveals how to integrate your brand message and engage customers across various touchpoints.Discover the secrets behind effect...

On this episode of Marketing Mindset, we sit down with Derric Haynie, CEO and co-founder of EcommerceTech, to discuss marketing analytics and how to effectively leverage data to drive business success.Derric provides a crash course in marketing analytics, covering key metrics and KPIs to track, tools and platforms to use, and strategies for analyzing and leveraging data to inform marketing decisions. He also shares practical tips and best practices for measuring and improving ROI, optimizing ...

In this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development.Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community building, from identifying your target audience to developing a strong brand identity and engagin...

In this episode of Marketing Mindset, we sit down with Jessie Healy, a seasoned eCommerce marketing expert with years of experience running multi-million-pound digital campaigns for top brands like Etsy, Future Publishing, and Trinity Mirror. As the founder of Webtopia, an "anti-agency" focused on delivering results-driven marketing solutions for eCommerce brands, Jessie brings a wealth of knowledge and expertise to the table.Jessie shares her eCommerce marketing roadmap, outlining the core m...

On this episode of Marketing Mindset, we sit down with Simon Rigby, the founder of My Flyer Inserts, as he guides us through the process of using flyer inserts for eCommerce growth. Simon has helped a number of e-commerce businesses with their marketing, and on this episode, he shares his expert insights on how to maximize the impact of flyer inserts in your marketing strategy.Join us as Simon takes us beyond the inbox and shows us how to effectively use flyer inserts to drive traffic and rev...