Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
Nov 7, 2023 • 29min
The Importance of Community Building with Chanel Clark
In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Chanel Clark, a true expert in the art of community building.Join us as Chanel shares her profound insights on the significance of community building in today's digital landscape. Discover the strategies and tactics she has employed to create and nurture thriving communities, both online and offline, that not only engage and support their members but also drive business.Chanel delves into the nuances o...
Oct 31, 2023 • 22min
Unlocking the Power of User-Generated Content (UGC): Insights from Jenna Tanenbaum
In this episode of the Marketing Mindset podcast, we are joined by Jenna Tanenbaum, a seasoned professional with over 12 years of experience in the direct-to-consumer (DTC) industry. Jenna's journey from her role as Head of Growth at Who Gives a Crap to founding her own UGC agency has been nothing short of inspiring.One of the central themes of our conversation is the art of matching brands with the right creators and content types in the world of UGC. Jenna walks us through her approach to t...
Oct 24, 2023 • 36min
Product Development and Marketing Mastery with Sean Gagnon, CEO of The Abs Company
In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Sean Gagnon, CEO of The Abs Company, a visionary leader in the fitness equipment industry.Join us as Sean takes us on a journey through his remarkable entrepreneurial story, starting his career by growing a billion-dollar product, the Ab Roller, to launching and scaling his own successful business. Discover how Sean's unique approach to product development and marketing has propelled The Abs Company t...
Oct 17, 2023 • 37min
Optimizing the Subscription Model for DTC Brands With Connor O'Neill
In this episode of the Marketing Mindset podcast, we dive deep into the world of Direct-to-Consumer (DTC) brands and their subscription models with Connor O'Neill, founder of Toolbox Brands. Join us as Connor shares his invaluable insights and expertise on how to master the subscription model for DTC success.Discover the power of subscription models in building customer loyalty and recurring revenue streams for your DTC brand. Connor delves into the strategies that have enabled him to thrive ...
Oct 10, 2023 • 34min
Adapt and Thrive: Nora Gardner's Entrepreneurial Journey
In this inspiring episode of the Marketing Mindset podcast, we have the privilege of sitting down with Nora Gardner, the visionary founder of Nora Gardner Fashion. Join us as Nora shares her remarkable entrepreneurial journey and the strategic pivots she executed to navigate the challenges posed by the COVID-19 pandemic.COVID-19 forced entrepreneurs worldwide to adapt, and Nora's story is a testament to resilience and innovation. We explore the strategic decisions she made to pivot her busine...
Oct 3, 2023 • 37min
Uncovering Customer Insights: The Power of Post-Purchase Surveys and Zero-Party Data with Jeremiah Prummer
In this episode of the Marketing Mindset podcast, we sit down with Jeremiah Prummer, the innovative founder of Knocommerce, to explore the fascinating world of post-purchase surveys and the invaluable insights they provide through zero-party data.Discover the strategies and best practices behind implementing effective post-purchase surveys, and learn how they can drive customer satisfaction, loyalty, and business growth. Jeremiah reveals how businesses can leverage zero-party data to tailor t...
Sep 12, 2023 • 54min
Building a Global Hat Empire: Glenn Campbell's Journey with Lids
In this captivating episode of the Marketing Mindset podcast, we're honored to host Glenn Campbell, the co-founder of Lids, a global leader in headwear retail. Join us as Glenn takes us on an enthralling journey through the creation and expansion of a hat empire.Glenn Campbell's story is one of entrepreneurial inspiration, from the humble beginnings of a single retail store to the global powerhouse that is Lids today. He shares the trials, tribulations, and triumphs of building a brand that h...
Sep 5, 2023 • 36min
Mastering Community Building and Consumer Psychology: A Conversation with Dr. Anthony Balduzzi
In this episode of the Marketing Mindset podcast, we sit down with Dr. Anthony Balduzzi, the visionary founder of Fit Father Project and Fit Mother Project. Join us as Dr. Balduzzi takes us on a journey through his remarkable entrepreneurial path, where he has harnessed the power of community building and consumer psychology to transform the fitness industry.Discover how Dr. Balduzzi's two dynamic platforms have created strong, supportive communities for men and women over 40 seeking to achie...
Aug 29, 2023 • 37min
Bubba Albrecht of Give'r: Building a Brand Community One Event at a Time
Step into the world of community-driven entrepreneurship with our latest episode of the Marketing Mindset podcast, where we have the pleasure of conversing with Bubba Albrecht, the visionary founder of Give'r. Join us as we embark on a journey through his entrepreneurial story, where he masterfully built a brand community from the ground up, one event at a time.Bubba shares his inspirational journey of turning Give'r into more than just a brand; it's a movement fueled by a passionate communit...
Aug 22, 2023 • 45min
Ugly Ads: Barry Hott Sharing Why Brands Should Ditch Perfection and Embrace Authenticity
In this thought-provoking episode of the Marketing Mindset podcast, we sit down with Barry Hott, a visionary marketer and disruptor, to explore a groundbreaking concept that challenges traditional advertising norms. Join us as Barry introduces the idea of "Ugly Ads" for Facebook paid media and passionately advocates for breaking free from rigid brand guidelines and pursuing authenticity in ad creatives.Barry shares his unconventional perspective on the power of imperfection and raw authentici...
