Marketing Mindset Podcast

In this inspiring episode of the Marketing Mindset podcast, we have the privilege of sitting down with Nora Gardner, the visionary founder of Nora Gardner Fashion. Join us as Nora shares her remarkable entrepreneurial journey and the strategic pivots she executed to navigate the challenges posed by the COVID-19 pandemic.COVID-19 forced entrepreneurs worldwide to adapt, and Nora's story is a testament to resilience and innovation. We explore the strategic decisions she made to pivot her busine...

In this episode of the Marketing Mindset podcast, we sit down with Jeremiah Prummer, the innovative founder of Knocommerce, to explore the fascinating world of post-purchase surveys and the invaluable insights they provide through zero-party data.Discover the strategies and best practices behind implementing effective post-purchase surveys, and learn how they can drive customer satisfaction, loyalty, and business growth. Jeremiah reveals how businesses can leverage zero-party data to tailor t...

In this captivating episode of the Marketing Mindset podcast, we're honored to host Glenn Campbell, the co-founder of Lids, a global leader in headwear retail. Join us as Glenn takes us on an enthralling journey through the creation and expansion of a hat empire.Glenn Campbell's story is one of entrepreneurial inspiration, from the humble beginnings of a single retail store to the global powerhouse that is Lids today. He shares the trials, tribulations, and triumphs of building a brand that h...

In this episode of the Marketing Mindset podcast, we sit down with Dr. Anthony Balduzzi, the visionary founder of Fit Father Project and Fit Mother Project. Join us as Dr. Balduzzi takes us on a journey through his remarkable entrepreneurial path, where he has harnessed the power of community building and consumer psychology to transform the fitness industry.Discover how Dr. Balduzzi's two dynamic platforms have created strong, supportive communities for men and women over 40 seeking to achie...

Step into the world of community-driven entrepreneurship with our latest episode of the Marketing Mindset podcast, where we have the pleasure of conversing with Bubba Albrecht, the visionary founder of Give'r. Join us as we embark on a journey through his entrepreneurial story, where he masterfully built a brand community from the ground up, one event at a time.Bubba shares his inspirational journey of turning Give'r into more than just a brand; it's a movement fueled by a passionate communit...

In this thought-provoking episode of the Marketing Mindset podcast, we sit down with Barry Hott, a visionary marketer and disruptor, to explore a groundbreaking concept that challenges traditional advertising norms. Join us as Barry introduces the idea of "Ugly Ads" for Facebook paid media and passionately advocates for breaking free from rigid brand guidelines and pursuing authenticity in ad creatives.Barry shares his unconventional perspective on the power of imperfection and raw authentici...

In this episode of the Marketing Mindset podcast, we are thrilled to have Daniel Huerter, the founder of a highly successful 7-figure CBD eCommerce brand, Pure Spectrum, as our special guest. Join us as we delve into Daniel's entrepreneurial journey and discover how he leveraged influencers and ambassadors to propel his brand to new heights.One of the most powerful marketing strategies today is collaborating with influencers and ambassadors. Daniel gives us invaluable insights into how he ide...

In this episode of the Marketing Mindset podcast, we bring you exclusive insights into the latest changes in FTC guidelines for influencer and user-generated content (UGC) with our special guest, Robert Freund.As a leading expert in marketing compliance and legal affairs for eCommerce and digital marketing, Robert delves into the recent updates and requirements set forth by the Federal Trade Commission (FTC) to ensure transparency and authenticity in influencer marketing campaigns and UGC pro...

In this episode of the Marketing Mindset podcast, we sit down with Mike Koziol, a seasoned business growth consultant, to explore the dynamic world of marketing and the distinct paths of consulting versus agency roles.Join us as Mike shares his invaluable insights on starting a career in marketing and the unique opportunities presented by consulting and agency work. Delve into the key differences between these paths, the challenges and rewards they offer, and the skill sets required to thrive...

In this captivating episode of the Marketing Mindset podcast, we sit down with Sarah Levinger, a renowned expert in creative strategy, to delve into the world of innovative marketing approaches.Sarah sheds light on the concept of creative strategy, addressing why so few marketers truly grasp its essence and the common misconceptions surrounding it. As the holiday season approaches, Sarah shares invaluable insights into consumer psychology shifts, particularly in preparation for Black Fri...