Marketing Mindset Podcast

Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating world of heatmaps and their crucial role in optimizing websites and digital assets. Discover how heatmaps provide valuable insights into user behavi...

In this insightful episode of the Marketing Mindset podcast, we have the privilege of sitting down with Jordan Cohen, the VP of Partnerships at Momentous. Join us as we delve deep into the world of brand partnerships and discover the strategies and secrets to building impactful relationships.Jordan, a seasoned expert in the field, shares his invaluable insights on leveraging partnerships effectively to grow a direct-to-consumer (DTC) brand. We explore the various aspects of forging successful...

Jeremy Epperson, a recognized expert in Conversion Rate Optimization, shares his knowledge on enhancing conversion rates. Topics include understanding user behavior, data-driven experiments, and user-centric design principles. The speakers discuss the tendency to prioritize new customer acquisition over website optimization and the challenge of using data effectively. They also explore the landscape and future of CRO, emphasizing strategic decision-making and executive buy-in.

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Kelley Thornton, the CEO of Tiege Hanley, an innovative direct-to-consumer (DTC) brand that has been making waves in the skincare industry.Kelley, a seasoned professional with a wealth of experience in the world of DTC brands, shares three crucial elements that every DTC brand needs to thrive and succeed in today's competitive landscape.Join us in this episode to uncover the three fundamental elements...

Step into the fascinating world of natural beauty and haircare with us as we delve into the extraordinary journey of Peter Lamas. From humble beginnings as an apprentice to master hair stylists, Peter's path led him to establish luxury salons and, eventually, launch his own acclaimed haircare brand.In this episode, Peter recounts the remarkable story of his evolution from a budding apprentice to a seasoned entrepreneur. He shares the invaluable lessons he learned along the way and the pivotal...

In this enlightening episode of the Marketing Mindset podcast, we're joined by Danil Saliukov, the Co-founder of Insense.pro, a platform dedicated to unlocking the immense potential of User-Generated Content (UGC) in marketing.Danil shares how he guides brands to find, interview, and collaborate with creators, as well as his best practices on how to create a UGC brief. This episode is a treasure trove of UGC secrets that marketers and business professionals alike won't want to miss. Join...

In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Chanel Clark, a true expert in the art of community building.Join us as Chanel shares her profound insights on the significance of community building in today's digital landscape. Discover the strategies and tactics she has employed to create and nurture thriving communities, both online and offline, that not only engage and support their members but also drive business.Chanel delves into the nuances o...

In this episode of the Marketing Mindset podcast, we are joined by Jenna Tanenbaum, a seasoned professional with over 12 years of experience in the direct-to-consumer (DTC) industry. Jenna's journey from her role as Head of Growth at Who Gives a Crap to founding her own UGC agency has been nothing short of inspiring.One of the central themes of our conversation is the art of matching brands with the right creators and content types in the world of UGC. Jenna walks us through her approach to t...

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Sean Gagnon, CEO of The Abs Company, a visionary leader in the fitness equipment industry.Join us as Sean takes us on a journey through his remarkable entrepreneurial story, starting his career by growing a billion-dollar product, the Ab Roller, to launching and scaling his own successful business. Discover how Sean's unique approach to product development and marketing has propelled The Abs Company t...

In this episode of the Marketing Mindset podcast, we dive deep into the world of Direct-to-Consumer (DTC) brands and their subscription models with Connor O'Neill, founder of Toolbox Brands. Join us as Connor shares his invaluable insights and expertise on how to master the subscription model for DTC success.Discover the power of subscription models in building customer loyalty and recurring revenue streams for your DTC brand. Connor delves into the strategies that have enabled him to thrive ...