Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
Jan 23, 2024 • 36min
The Art of Brand Partnerships: Insights from Maya Yearwood
Join us in this episode as we explore the art of brand partnerships with marketing expert Maya Yearwood. Maya shares her insights on:Building successful brand collaborations.The role of storytelling and data in brand perception.Strategies for creating impactful brand relationships.This episode is a valuable resource for anyone looking to blend creativity with strategic thinking in marketing.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agenc...
Jan 16, 2024 • 35min
Creative Strategies for eComm: Organic and Paid Social with Manuel Kopp
In this episode of the Marketing Mindset podcast, we sit down with Manuel Kopp, the founder of Gris Petalo, a thriving e-commerce brand. Join us as he shares his entrepreneurial journey, highlighting the pivotal role of content in achieving remarkable growth. We'll also dive deep into his strategies for content creation and paid social advertising.During our discussion, Manuel walks us through the remarkable growth story behind Gris Petalo, shedding light on his current approach to paid acqui...
Jan 9, 2024 • 41min
Using Reddit to Build Community and Drive Sales with Will Carius
In this compelling episode of the Marketing Mindset podcast, we're joined by Will Carius, a savvy entrepreneur who has harnessed the power of Reddit to both build a thriving online community and drive substantial sales for his brand.Will takes us on a journey through the intricacies of leveraging Reddit, sharing his insights on how he engaged with the platform's diverse user base to foster a dedicated community around his niche. He delves into the nuances of identifying the right subreddits, ...
Jan 2, 2024 • 30min
Hiring a Marketing Agency in 2024 with Vendry
In this episode of the Marketing Mindset podcast, we sit down with Dan Gray, the founder of Vendry, an innovative platform that simplifies the process of hiring agencies for your business. Join us as Dan shares his expertise on best practices for selecting the right agency partner and how Vendry is transforming the way businesses find and collaborate with agencies.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclic...
Dec 19, 2023 • 39min
Chase Mohseni on Driving Profitable Growth with Heatmaps
Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating world of heatmaps and their crucial role in optimizing websites and digital assets. Discover how heatmaps provide valuable insights into user behavi...
Dec 12, 2023 • 40min
Mastering Brand Partnerships: How to Build Impactful Relationships with Jordan Cohen
In this insightful episode of the Marketing Mindset podcast, we have the privilege of sitting down with Jordan Cohen, the VP of Partnerships at Momentous. Join us as we delve deep into the world of brand partnerships and discover the strategies and secrets to building impactful relationships.Jordan, a seasoned expert in the field, shares his invaluable insights on leveraging partnerships effectively to grow a direct-to-consumer (DTC) brand. We explore the various aspects of forging successful...
15 snips
Dec 5, 2023 • 39min
Optimizing Costs and Increasing Profitability Through CRO with Jeremy Epperson
Jeremy Epperson, a recognized expert in Conversion Rate Optimization, shares his knowledge on enhancing conversion rates. Topics include understanding user behavior, data-driven experiments, and user-centric design principles. The speakers discuss the tendency to prioritize new customer acquisition over website optimization and the challenge of using data effectively. They also explore the landscape and future of CRO, emphasizing strategic decision-making and executive buy-in.
Nov 28, 2023 • 35min
3 Things DTC Brands Need To Succeed with Kelley Thornton
In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Kelley Thornton, the CEO of Tiege Hanley, an innovative direct-to-consumer (DTC) brand that has been making waves in the skincare industry.Kelley, a seasoned professional with a wealth of experience in the world of DTC brands, shares three crucial elements that every DTC brand needs to thrive and succeed in today's competitive landscape.Join us in this episode to uncover the three fundamental elements...
Nov 21, 2023 • 38min
Peter Lamas: An Entrepreneurial Journey in Natural Haircare
Step into the fascinating world of natural beauty and haircare with us as we delve into the extraordinary journey of Peter Lamas. From humble beginnings as an apprentice to master hair stylists, Peter's path led him to establish luxury salons and, eventually, launch his own acclaimed haircare brand.In this episode, Peter recounts the remarkable story of his evolution from a budding apprentice to a seasoned entrepreneur. He shares the invaluable lessons he learned along the way and the pivotal...
Nov 14, 2023 • 34min
UGC Secrets: How To Work With UGC Creators | With Danil Saliukov of Insense.pro
In this enlightening episode of the Marketing Mindset podcast, we're joined by Danil Saliukov, the Co-founder of Insense.pro, a platform dedicated to unlocking the immense potential of User-Generated Content (UGC) in marketing.Danil shares how he guides brands to find, interview, and collaborate with creators, as well as his best practices on how to create a UGC brief. This episode is a treasure trove of UGC secrets that marketers and business professionals alike won't want to miss. Join...
