Marketing Mindset Podcast Optimizing Costs and Increasing Profitability Through CRO with Jeremy Epperson
15 snips
Dec 5, 2023 Jeremy Epperson, a recognized expert in Conversion Rate Optimization, shares his knowledge on enhancing conversion rates. Topics include understanding user behavior, data-driven experiments, and user-centric design principles. The speakers discuss the tendency to prioritize new customer acquisition over website optimization and the challenge of using data effectively. They also explore the landscape and future of CRO, emphasizing strategic decision-making and executive buy-in.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Understanding CRO and its Importance
01:39 • 5min
Prioritizing New Customer Acquisition and Website Optimization
06:26 • 15min
Prioritizing Opportunities and Testing in CRO
21:20 • 3min
The Challenge of Using Data Effectively in Marketing
24:00 • 4min
The Landscape and Future of Conversion Rate Optimization (CRO)
28:05 • 11min