Optimizing Costs and Increasing Profitability Through CRO with Jeremy Epperson
Marketing Mindset Podcast
00:00
Prioritizing New Customer Acquisition and Website Optimization
The speakers discuss the tendency for companies to prioritize new customer acquisition over website optimization and customer retention. They explore the reasons behind this, including the ease of focusing on acquisition and the mental models of executive teams and founders. They also mention the roadblocks and fragmented journey that can result from this approach.
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