The Agents of Change Digital Marketing Podcast

“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me.  Brooke Sellas and her team at B Squared Communications help businesses build relationships and connect with their online communities. Be sure to connect with her on LinkedIn, and check out her new podcast! Ron Callis is a visionary in his niche, helping tech businesses grow. Check out his website for a sampling of what his team at One Firefly can offer. And be sure to connect with him on LinkedIn. Andy Crestodina is a nationally recognized speaker on all things marketing, including at his own conference, Content Jam, and is usually ahead of the curve as a thought leader in his industry. Check out his website to see how he’s helping businesses get better online results, and connect with him on LinkedIn.

Usually when we talk about CRO or conversion rate optimization, it's about optimizing paths you already created. You run an a/b split test on landing pages, headlines, photos, button color, and so on. But what if you took a different approach, and created entirely new pathways to conversions that didn't exist before? Ihor Sokolov, CRO and UXO expert, joins us on the show to talk about a creative new way to generate more conversions at your website...if you feel you've maxed out your current CRO opportunities, you'll want to check out this interview! 

With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today. 

Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week’s guest is just the person to get you there: Brooke Osmundson is a paid search expert, a Top 50 PPC Influencer, and she’s got over 100 articles under her belt at Search Engine Journal. She shares how to dial in your targeting for better results now!   Register for our free AI and Marketing webinar here: https://www.takeflyte.com/flyte-school/live-events

Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.    Special Offer for Quail Mind: https://neurohacker.com/agentsofchange

Whether you’re looking to launch your first Google Ads campaign, or you’re dealing with plateaued results, you may be wondering how to better tap into Search, Display, Discovery, Shopping, and Video Ads for your business. Unravel the mystery behind Google wide variety of ad options with Jyll Saskin Gales as she empowers us to tap into new audiences, boost brand visibility, and achieve remarkable results. Links: Jyll's Inside Google Ads course: https://jyll.ca/pages/google-ads-course AOC Conference: https://www.theagentsofchange.com/conference 

Did you know that where you position yourself in the frame during virtual meetings can impact how others perceive your level of authority? Even things like facial expression and hand movements – or lack of – can all affect the impression you make on your audience. Rachel Cossar is an expert in nonverbal communication and leadership presence facilitation, and she’s here to help us show up the right way to our next virtual meeting or webinar. Virtual Sapiens: https://www.virtualsapiens.co/ Virtual Sapiens Free Trial: https://assessment.virtualsapiens.co/signup

It's time to level up and start attracting better, higher-paying clients! Many people don't realize that they need to drastically change their approach to content creation in order to see different results. Martin Huntbach and Lyndsay Cambridge, from Jammy Digital, are here to stop us from attracting just any client, and get us on our way to attracting the right clients for our business. 

Whether you’re a small business owner or a marketer, we’re always looking for the secrets to transforming your online business into a conversion powerhouse. Anatoliy Labinskiy is here to dive into his strategies, tips, and best practices that will help supercharge your website’s performance and revolutionize your e-commerce journey! 

Podcasting can be a powerful marketing channel, but how do you grow an audience? What type of podcast format would work for your business? How to you grow your listenership? In this week’s episode, Jeff Dolan, the CEO of Wavve, shares his experience and answers your podcasting questions!