The Agents of Change Digital Marketing Podcast
Converting Clicks to Customers through CRO with Marty Greif
Jan 17, 2024
Join Marty Greif, a CRO expert, as he shares tips on maximizing website conversions. Learn about visitor psychology, analytics, and heat maps for revolutionizing your digital marketing strategies. Discover the secrets to enhancing website performance and optimizing touch points in the customer journey.
35:31
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Quick takeaways
- CRO optimization spans entire funnel, not just bottom, aligning user intent with messaging.
- Address user questions on landing page, prioritize needs over self-promotion for increased conversions.
Deep dives
Optimizing User Experience at Every Touchpoint
True CRO involves optimizing every touchpoint, not just the bottom of the funnel. This includes aligning user intent with upstream messaging like Google Ads and social media. By ensuring alignment with user experience and company goals, CRO enhances every interaction from start to finish.
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