The Agents of Change Digital Marketing Podcast cover image

Converting Clicks to Customers through CRO with Marty Greif

The Agents of Change Digital Marketing Podcast

CHAPTER

Optimizing Touch Points in the Customer Journey

This chapter emphasizes the importance of optimizing all stages of the customer journey, focusing on conversion rate optimization (CRO) for bottom of the funnel actions like form fills and subscriptions. The guest offers a free website evaluation service and invites listeners to a digital marketing summit.

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