
Converting Clicks to Customers through CRO with Marty Greif
The Agents of Change Digital Marketing Podcast
Optimizing Touch Points in the Customer Journey
This chapter emphasizes the importance of optimizing all stages of the customer journey, focusing on conversion rate optimization (CRO) for bottom of the funnel actions like form fills and subscriptions. The guest offers a free website evaluation service and invites listeners to a digital marketing summit.
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