The Agents of Change Digital Marketing Podcast

Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus. 

With more than 2 billion monthly active users, YouTube is a potent platform for content marketing. Discover how to create videos that get discovered, get clicked, get watched, and drive qualified leads to your website. YouTube expert Augie Johnston shares insider tactics to up your YouTube game and grow your business.

As AI technology—such as ChatGPT and Google’s Bard--continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with their target audience. Joining us today is branding expert Mike Kim, who shares his insights on how to harness the power of AI to elevate your content marketing strategy. 

If you want your website or business to reach its full potential, optimizing for search engines (SEO) is essential. Crafting content that speaks directly to the needs of your target audience and incorporates key phrases, links, and metadata can significantly boost rankings in searches – bringing more visitors and prospects right to your virtual door! SEO expert Damon Burton is here to help us lay the groundwork for creating content that ranks, converts, and is easily repurposed. 

Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost sales. It also provides valuable insights into customer behavior and preferences. But how can we make sure they're interested enough to open our emails? Alyson Lex is here to share her strategies for creating emails that get attention. 

Courses are the ultimate way to connect your business with others. By using them as a vehicle for content, you can extend what your company does beyond teaching and selling - like generating leads or providing gated resources! Sandra Scaiano is here to explain how to make deeper connections with customers through courses.

Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting engagement and conversions. With personalized content, recommendations, and offers based on your visitors’ interests, you’ll be able to stand out from your competitors and build a strong brand reputation. Eric Melchor of OptiMonk helps us level-up our customer experience and loyalty! 

Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You’re not alone! But GA4 offers powerful new tools for mapping and improving your customer’s journey through your website! Josh Cuttill of UncommonLogic is here to help us gain a better understanding of how GA4 works, and how it can work for you. https://www.theagentsofchange.com/480

AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse remains prevalent. Jeff Coyle from MarketMuse is here to help us explore how AI can be best integrated into our content workflow. 

A website homepage serves as the digital front door to any business or organization’s online presence. It is the first impression that a visitor has of the brand, and it can make or break their decision to explore further. Rich Brooks takes you through his best practices to help you create an optimized homepage that will increase engagement, build trust, and drive conversions.