The Agents of Change Digital Marketing Podcast

A website homepage serves as the digital front door to any business or organization’s online presence. It is the first impression that a visitor has of the brand, and it can make or break their decision to explore further. Rich Brooks takes you through his best practices to help you create an optimized homepage that will increase engagement, build trust, and drive conversions. 

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don't know where to start? Make it more personable and captivating with Anne Popolizio's techniques for providing customers the service they need rather than just pushing them toward a sale. 

Copywriting isn't just about tips and tricks. It's understanding what drives people to decide, purchase, or act. Knowing the psychology behind behavior can be a powerful tool in helping to remove barriers and get your target audience to take action. Daniel Daines-Hutt shares his psychology tactics to improve your content. https://www.theagentsofchange.com/476

Stop letting search engines struggle to understand your website's architecture - get ahead of the game with topic clustering! SEO expert Joshua George is here to explain why these clusters will make you an authority on any given subject and how they can help boost your website in the rankings. https://www.theagentsofchange.com/475

Bring new customers to your business with YouTube advertising! With just a few clicks, you can create eye-catching ads that reach potential customers on the world’s biggest video platform. Benjamin Jones unveils why this form of marketing is so powerful and how entrepreneurs and marketers can use it effectively. If you’ve been afraid of testing out YouTube Ads, you’ll discover the four-step process to creating the perfect YouTube Ad in this week’s episode.  https://www.theagentsofchange.com/474

Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tips to target and engage an audience that you know will be interested in what you have to offer - all while crafting content that is sure to capture their attention. Take control of your business today by utilizing these amazing strategies for maximum impact!

How best to use AI in your digital marketing? We go straight to the horse’s mouth with this interview with ChatGPT. 

What’s the point of videos no one ever sees? In this episode we share how to optimize your videos for the search engines. https://www.theagentsofchange.com/471

If you’re not allowing customers to communicate with you via SMS, you’re losing out on potential business. Here’s how to get started. https://www.theagentsofchange.com/470

Discover the challenges and opportunities facing digital marketers in the B2B space and how to generate more leads online. https://www.theagentsofchange.com/469