The Agents of Change Digital Marketing Podcast

In this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal role of schema in SEO. Crystal, with over 15 years of experience and insights from global giants like Disney and McDonald's, will enlighten us about how schema, or structured data, can be the game-changer in your quest for the top spot in Google rankings. If you're looking to elevate your website's visibility and traffic through organic search, this is an episode you can't afford to miss. https://www.theagentsofchange.com/517

Andrew Percey, PPC expert from Prometheus PPC, shares strategies on revitalizing stagnant paid search campaigns, the impact of AI on ad messaging, and optimizing conversions through ad targeting and landing page content. Learn actionable insights to transform underperforming campaigns into successful powerhouses.

Description: Today on 'The Agents of Change,' we delve into the world of web design with a special focus on balancing aesthetics with practical functionality. Our guest, Arsh Sanwarwala, founder and CEO of ThrillX, brings a wealth of experience in UX and UI design and conversion optimization. With his extensive work in designing digital solutions for top global brands, Arsh offers invaluable insights on creating websites that not only captivate but convert. Join us as we explore the intricacies of web design and learn how to craft sites that are visually stunning and highly functional.

Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next customer. It's those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them. https://www.theagentsofchange.com/513

In this episode of The Agents of Change, join us as we delve into the evolving world of generative AI with Madeleine Lambert, a former content marketing agency founder turned AI detection expert. Madeleine, now at the helm of marketing and sales at originality.ai, shares her journey from content marketing to leading the charge in AI solutions. Discover how AI impacts content creation, the nuances of AI detection, and the balance between human touch and AI efficiency in marketing. https://www.theagentsofchange.com/512

In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblazer in vertical video marketing, has transformed her business and helped others achieve monumental success through the power of TikTok. With an audience of over 500,000 and a knack for turning social media trends into lucrative opportunities, Keenya's insights are a goldmine for anyone looking to harness TikTok's potential in their digital marketing strategy. Get ready to explore the secrets of viral success and innovative branding on one of the world's most influential platforms. https://www.theagentsofchange.com/511

AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined - saving you time, money, and frustration - that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business. https://www.theagentsofchange.com/510

Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction. https://www.theagentsofchange.com/509

Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost your social media presence. Kasia also reveals how getting your team involved in content creation can expand reach and engagement. https://www.theagentsofchange.com/508