The Agents of Change Digital Marketing Podcast
How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
May 1, 2024
Join messaging strategist Carolyn Beaudoin as she shares her secrets on crafting messages for diverse audiences, using the Hybrid One Reader approach. Learn how to resonate with multiple segments simultaneously, analyze and revise client copy effectively, and prioritize customer-centric messaging for optimized communication.
24:48
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Quick takeaways
- Crafting messages for diverse audiences using the Hybrid One Reader approach enhances engagement and revenue.
- Adopting 'jobs to be done' methodology in defining customer personas improves marketing alignment with customer goals.
Deep dives
Developing a Hybrid One Reader Approach
The podcast discusses a hybrid one reader approach that focuses on creating a single customer profile by identifying shared attributes. This approach prioritizes putting the customer first and emphasizes a more targeted messaging strategy over addressing multiple market segments individually. By understanding what different customer segments collectively want, businesses can streamline their messaging and cater to a broader audience.
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