How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
The Agents of Change Digital Marketing Podcast
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Hybrid One Reader: Writing for Multiple Audiences in Marketing
This chapter introduces the concept of a Hybrid One Reader approach in marketing, where messaging is tailored to resonate with multiple audience segments simultaneously. The discussion explores the challenges faced by websites in addressing diverse audience needs and how the 'jobs to be done' framework can help craft personas based on progress-oriented goals. Examples are provided on implementing this approach in various marketing assets such as homepages, PPC landing pages, and emails to effectively engage different audiences.
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