The Google Ads Podcast

Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now.In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:    • 🔥 Meta Ads Top-Level Traffic Strategy...  🚀 Meta Ads Campaign Structure | Part 1:    • 🚀 Meta Ads Campaign Structure | Part 1   🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:    • 🚀 Meta Ads Campaign Structure Part 2:...   🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:    • 🚀 Meta Ads Campaign Structure Part 3:...   0:00 Intro0:26 Guide to Meta Ads Targeting Part 17:12 Audience targeting for new businesses21:35 Product/Collection specific👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:    • 💣 Using Only Target ROAS Bidding for ...  💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC:    • Video   Guide to Google Ads Bidding Strategies:    • Guide to Google Ads Bidding Strategies   💣 How Google Reacts to Your Success:    • 💣 How Google Reacts to Your Success   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8  

John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts.If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...  👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:00 Intro0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 23:30 Analysis of Campaign6:20 Creative Strategy and Content8:54 Case study and insights👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8

John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy.Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:🚀 Why I'm Moving Customers OFF of Performance Max:    • 🚀 Why I'm Moving Customers OFF of Per...  🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:    • 🚀 Measuring Ad Success: Key Business ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8  

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- Getting better insights with relevant performance metrics- Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery- How to manage and monitor comments and engagement on ads - Audience targeting best practices- Bidding strategies and ad budget concernsIf you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:    • 🚀 Meta Ads Campaign Structure | Part 1      • 🚀 Meta Ads Campaign Structure Part 2:...  0:00 Intro0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization5:24 Viewing ad comments and reactions9:05 Facebook charging methods13:47 Campaign bid strategy tips17:00 Audience targeting best practices👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8 

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:- Creative formats and the most effective type to engage users- Advantage+ Shopping campaign- Actionable tips when creating headlines and ad copy- Tailoring your creatives for different ad placements- Managing your ads to boost engagement and performanceIf you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here:    • 🚀 Meta Ads Campaign Structure | Part 1   👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/0:00 Intro0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization2:14 Advantage+ shopping campaign7:11 Headline and ad copy recommendations10:41 Info labels and the importance of managing ad engagement13:45 Tip for maintaining engagement using Post IDs👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8 

Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability.Discover how you can improve your website conversion rates using these effective website optimization techniques!👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8  

If you’re having challenges selling expensive, customizable products online, watch this video.Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products- Find out what conversion rate is typical for high-ticket items- Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales)👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8  

Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people.Discover the hierarchy of testing:- Audience targeting- Creative content- Ad copyWe'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients.Key takeaways include:- How to prioritize your testing efforts for maximum impact- The importance of radically different creatives in your tests- Why ongoing testing is crucial for long-term success- How to allocate your budget for optimal testing👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join the You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8  

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- The crucial three-level structure of Meta Ads campaigns- How to select the right objectives for eCommerce success- Advanced audience targeting techniques, including custom and lookalike audiences- The power of creative elements in driving ad performance- Smart budget allocation strategies across campaign and ad set levels- Tips for optimizing ad placements for maximum impact- How to leverage Facebook's algorithm for broad vs. narrow targeting- Effective testing strategies for new creatives and audiences- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach0:00 - Introduction 0:53 - Objective selection and optimization for eCommerce2:58 - Audience targeting and custom audiences5:26 - Placement selection and optimization14:18 - Creative importance and testing strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8