The Google Ads Podcast Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization
Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.
In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:
- Getting better insights with relevant performance metrics
- Tracking and analyzing critical Meta Ads metrics
- How Facebook charges for ad delivery
- How to manage and monitor comments and engagement on ads
- Audience targeting best practices
- Bidding strategies and ad budget concerns
If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:
• 🚀 Meta Ads Campaign Structure | Part 1
• 🚀 Meta Ads Campaign Structure Part 2:...
0:00 Intro
0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization
5:24 Viewing ad comments and reactions
9:05 Facebook charging methods
13:47 Campaign bid strategy tips
17:00 Audience targeting best practices
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