The Google Ads Podcast Meta Ads Campaign Structure | Part 1
Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:
- The crucial three-level structure of Meta Ads campaigns
- How to select the right objectives for eCommerce success
- Advanced audience targeting techniques, including custom and lookalike audiences
- The power of creative elements in driving ad performance
- Smart budget allocation strategies across campaign and ad set levels
- Tips for optimizing ad placements for maximum impact
- How to leverage Facebook's algorithm for broad vs. narrow targeting
- Effective testing strategies for new creatives and audiences
- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach
0:00 - Introduction
0:53 - Objective selection and optimization for eCommerce
2:58 - Audience targeting and custom audiences
5:26 - Placement selection and optimization
14:18 - Creative importance and testing strategies
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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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