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The Google Ads Podcast

Latest episodes

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Jan 11, 2024 • 11min

Your Amazon Store Is Stealing Your Website Sales!

Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation?Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Why Google Ads Perform "Worse" Than Facebook and Amazon Ads:    • Why Google Ads Perform "Worse" Than F...   The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL   0:00 Your Amazon Store Is Stealing Your Website Sales?!1:32 Amazon store and website pricing discrepancies4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:58 Pricing Strategy Solution10:25 Your Amazon store is not just getting organic sales!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc
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Jan 10, 2024 • 7min

Unveiling Industry Giant Secrets: Creating A Problem & Being The Solution

Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business:    • Lead, Don't Follow: Learning Market C...   Related video:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business:    • 🥊 Don’t Fight Fair: The 5 Unfair Adva...  Mentioned resource:The Play Bigger Book: https://www.playbigger.com/bookNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc
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Jan 9, 2024 • 7min

Hack For Advertising Penalized Products And Services On Meta And Google Ads

Learn how to market restricted products ethically on Meta and Google Ads. Discover powerful strategies for engaging specific audiences and building authority through educational content. This approach is designed with ethical marketing practices in mind for maximum impact.
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Jan 7, 2024 • 10min

Performance Max In 2023 When Is It Still Good For Your Business

Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max:    • 🚀 Why I'm Moving Customers OFF of Per...  💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns:    • 💣 New Hack to Create SUCCESSFUL PMax ...   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...  💰 Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Perpetual Traffic EP 520:    • Why Google Performance Max Now Kinda ...   Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -   / perpetual_traffic   Linkedin -   / perpetual-traffic   Twitter -   / ptraffic_pod   Web: https://perpetualtraffic.com/ Subscribe to Perpetual Traffic on YouTube:    / @perpetual_traffic   0:00 Performance Max In 2023: When Is It Still Good For Your Business?2:31 How to analyze the effectiveness of PMax6:03 New customer acquisition is difficultNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:
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Jan 5, 2024 • 7min

How To Know If Your Video Ads Are REALLY Converting

If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524:    • When You Need a 3rd Party Attribution...   Related video:📊 How to Measure Your YouTube Ads Performance:    • 📊 How to Measure Your YouTube Ads Per...  Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -   / perpetual_traffic   Linkedin -   / perpetual-traffic   Twitter -   / ptraffic_pod   Web: https://perpetualtraffic.com/ Subscribe to Perpetual Traffic on YouTube:    / @perpetual_traffic   0:00 Are My Video Ads Working?2:11 Bridging the Gap Between Video Views and Conversions3:26 Evaluating new website visitors5:31 When you need software and third-party attribution toolsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:  
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Jan 3, 2024 • 10min

Google Ads Demand Gen Campaigns: First Results

John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.Google Demand Gen campaign: so far, it's a disappointment.Related video:🔥 Google Ads Mastermind: How to WIN the Battle Against Google:    • 🔥 Google Ads Mastermind: How to WIN t...  We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/0:00 Google Ads Demand Gen Campaigns: First Results3:05 Checking the Engaged View Conversions 4:30 Absence of UTM Parameters6:30 YouTube campaigns are losing performance8:03 Is it generating demand or attributing more existing demand to itself?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc
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Jan 1, 2024 • 12min

Boost Your Sales with Problem-Centric Ads

Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy.Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522:    • Why Ryan Deiss Sold The Perpetual Tra...  Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -   / perpetual_traffic   LinkedIn -   / perpetual-traffic   Twitter -   / ptraffic_pod   Web: https://perpetualtraffic.com/ Subscribe to Perpetual Traffic on YouTube:    / @perpetual_traffic   0:00 Boost Your Sales with Problem-Centric Ads2:46 Isolating the Problem Statement6:51 Returning to proven strategies before advertisers got impatient and greedyNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc
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Dec 30, 2023 • 9min

Google Ads ROAS is Shrinking

Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Why Google Ads Perform "Worse" Than Facebook and Amazon Ads:    • Why Google Ads Perform "Worse" Than F...   Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...   Unlock Your Business's Full Potential: Increase Your Average Order Value:    • Unlock Your Business's Full Potential...   Google Ads Dashboard Hack to Simplify Lead Tracking:    • Google Ads Dashboard Hack to Simplify...   0:00 Google Ads ROAS is Shrinking1:20 Google's Privacy Lawsuits and its Effects on ROAS5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:31 Analyzing ROAS vs. MER Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc
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Dec 28, 2023 • 7min

The Big Mistake Marketers Make During A Recession

Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523:    • 2024 Digital Marketing Predictions wi...   Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -   / perpetual_traffic   Linkedin -   / perpetual-traffic   Twitter -   / ptraffic_pod   Web: https://perpetualtraffic.com/ Subscribe to Perpetual Traffic on YouTube:    / @perpetual_traffic   0:00 The Big Mistake Marketers Make During A Recession1:39 The “ready now funnel”4:45 Messaging mastery5:19 Go to the traffic storeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices
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Dec 26, 2023 • 19min

Keyword Crash Course_ How To Analyze & Optimize Search Targeting

Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking:    • Google Ads Dashboard Hack to Simplify...   The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...  Why Your Google Ads Campaigns Hit a Wall & Can’t Grow:    • Why Your Google Ads Campaigns Hit a W...  Budgeting Between Google Ads Campaigns: The 60/40 Rule:    • Budgeting Between Google Ads Campaign...   0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting6:43 Should you follow Google's suggestions?8:25 The power of broad match negative keywords13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:10 Exact match negative keywords16:45 Managing overwhelming keyword lists18:55 Keyword editing restrictions for shopping campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #digitalmarketing #googleadsbestpractices #ppc

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