The Google Ads Podcast The Countdown Begins: The Uncertain Future of Solo Channel Agencies
Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival.
They also highlight that the role of media buyers is shifting, and while machines handle more of the work, human oversight remains essential. The video sheds light on the evolving dynamics of the marketing industry and the need for agencies to evolve to stay relevant, watch it now.
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