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The Google Ads Podcast

The Average Budget You Need to Run Meta Ads & Google Ads

Mar 5, 2024
Kasim and Ralph delve into the changing advertising landscape on Meta platforms, highlighting the minimum ad budgets needed to run Meta Ads and Google Ads, with a focus on how this affects small businesses. They discuss the evolution of technology impacting the global economy and advertising efficiency, as well as the challenges faced by small businesses in adapting to the shifting landscape.
05:26
Creator website

Episode guests

Ralph
Kasim

Podcast summary created with Snipd AI

Quick takeaways

  • Nearly 4 billion people use Meta platforms monthly, highlighting the changing advertising landscape.
  • Small businesses struggle with rising ad spend requirements for digital marketing, needing substantial budgets for effective brand engagement.

Deep dives

Impact of Technology on Humanity and Efficiency through Commoditization

The podcast delves into how technology's economic impact is tied to its ability to change daily lives. Using the example of meta platforms, it discusses the initial staggering impact followed by a tapering effect leading to efficiency and commoditization, akin to TV advertising in the past. Small businesses face challenges in digital marketing due to rising ad spend requirements, with companies needing significant budgets to navigate the digital landscape effectively.

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