The Google Ads Podcast High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords
Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget.
The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads.
This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
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0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords
0:44 Lead quality issues
3:16 Bottom of the funnel keywords
9:26 How to get high-quality leads
12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
14:04 Splitting your keywords
16:43 Duplicating campaigns
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