The Social Strategist

In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more!  Solve your customer's pain points and problems Create influencer marketing campaigns Increase lifetime customer value so you can continue solving their problems by: Adding complimentary products Bundling products Guiding customers to renew products Listening and creating new products Follow The Buy Guide HERE on Instagram or visit their website TheBuyGuide.com to buy a Stanley cup, and leave a rating and review below for a chance to WIN one! We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review below for your chance to win a Stanley Cup! Read the blog post HERE  

Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make your durable, high quality, hardworking cup in a pink." The Buy Guide girls loved the cup for its functionality and quality, and because they love sharing the best with their followers, they took a leap and went all in to get it into our hands... in pink, and blue, and teal, and...  Taylor tells how their marketing techniques created record breaking sales for Stanley. With the Stanley partnership, they implemented some techniques you can use as well:  Sell a product that is genuinely great  Expand your customer base: women 25-55 are the buyers Create win-win scenarios, so influencers are incentivized to share your product  Create a “hero product” that brings people in to buy and expands your bottom line across the board Taylor stresses the importance of keeping social media as your job and not your life or your identity. Creating boundaries with the use of IG and staying in their chosen lane with the way they share, rather than following the trends, and remembering their goals, has created happiness and balance with the way The Buy Guide operates. Follow @TheBuyGuide on Instagram and visit their website TheBuyGuide.com to buy a Stanley cup. Also, leave a rating and review on our podcast below for a chance to WIN one! We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a 5 star rating and review below for your chance to win a Stanley Cup! Read the blog post HERE

In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas. The steps to get there are simple, but consistency and a little discomfort are key to making it work.  Say "yes" to the hard stuff Invest in beneficial relationships Invest in yourself Success breeds success These steps will help you "get on the stage" with your business, whether it be launching your product, building a community, or whatever your dream. Check out these podcast interview I did with some of the people I surround myself with: -My previous episode with Dustin Riechmann, who is the master of teaching how to guest podcast. -Listen here for the podcast I did with Brooke Casanovas where she shares 3 secrets to getting more sales. I just wanna help you succeed at your dream business, so check these helpful links: We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. Don’t forget to leave a rating and review below so others can find me and get the business help they need, too! Read the blog post HERE

In this exciting episode, Dustin Riechmann of 7 Figure Leap shares example after example about how your network is your net worth. Developing relationships with others is a key strategy to business growth. Dustin teaches how guest podcasting will create win-win-win scenarios for everyone involved. As you speak on a podcast, you will gain exposure to your target market with little effort; the audience will receive insights from your interview; and the host wins because her/his audience is being enriched and so her/his influence will grow and downloads increase. Dustin then guides us on how to make these win-win-win scenarios happen through his “5 P Framework”: purpose, plan, pitch, perform, profit. He shares about his 7 Figure Leap Mastermind podcast accelerator that he conducts with a group of 15-20 other entrepreneurs. Follow Dustin on LinkedIn HERE.  Visit his website to learn more about how to grow your business through his Mastermind and download his free Playbook with tools, templates and case studies to make it as easy as possible to grow your business through interviews.  We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE  

Learn how to rapidly increase your Instagram following and boost sales through targeted reels. Discover the importance of niche content, brand voice, and proven product strategy. Apply the client's experience with analytics and content adjustment to grow your Instagram account.

In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business with a large following whose needs you meet. We will work on how to be a creator, rather than a victim and we'll talk about four specific and actionable steps you can take today to take control of your business and the identity you want. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  We would love to help you grow your business! Click HERE to apply to work with our experts. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE  

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can make changes today.  "One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can do to produce what we do want." "We use our busyness to bypass the emotions, but if we actually get in the emotions, we actually can go a lot farther, a lot faster." You can find Jaime on Instagram at @unstuckologist or on her website: https://jaimegordonlifecoaching.com Get the full podcast show notes and transcript HERE. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review!  

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best. You can find Brittany on Instagram @homeandkind, on her website at https://homeandkind.com and at her SHOP where she sells products to make your life easier. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE.  

Learn how Sharon Says So gained 300k followers on Instagram in just four months. Discover strategies for authentic growth, using Instagram stories, handling rapid growth, and building brand evangelism. Explore the power of reactional content, nonpartisan education on political topics, fostering a safe space through question boxes, and building authority and authenticity on social media. Dive into innovative pricing experiments and empowering discussions on unity and societal understanding.

2023 is coming to an end! It's been a pretty massive year for me in growth personally and professionally and I'm excited because the things that I learned this year are going to help you in your business! I'll walk you through the changes and what I did to make them happen. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE.