Ep 275 How to Authentically Gain 300k Followers on Instagram in Four Months with Sharon Says So
Dec 26, 2023
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Learn how Sharon Says So gained 300k followers on Instagram in just four months. Discover strategies for authentic growth, using Instagram stories, handling rapid growth, and building brand evangelism. Explore the power of reactional content, nonpartisan education on political topics, fostering a safe space through question boxes, and building authority and authenticity on social media. Dive into innovative pricing experiments and empowering discussions on unity and societal understanding.
Engaging Instagram stories can drive rapid follower growth by creating shareable content beyond just followers.
Focus on impactful storytelling with factual and nonpartisan information to resonate with a broad audience.
Combining humor and value-driven content, alongside personal touches, fosters brand evangelism and community connection.
Deep dives
Growing a Massive Instagram Following Through Engaging Storytelling
Sharon's success in rapidly growing her Instagram following to over 300,000 in a short span using engaging Instagram stories is noteworthy. By creating compelling and shareable content, even non-followers engaged with her stories, a typically follower-focused feature.
Revisiting a Successful Story Strategy
Sharon emphasizes the importance of a compelling story strategy in content creation. Her approach of providing factual and nonpartisan information, notably about government and politics, resonated with a broad audience, showcasing the significance of focusing on impactful and shareable narratives.
Utilizing the Power of Humor and Values in Content Creation
Sharon's integration of humor and value-driven content contributed to her success. By sharing engaging and light-hearted elements like marine wildlife videos alongside deep political discussions, she offered a diverse range of content that resonated with her audience.
Building Brand Evangelism Through Authenticity and Connection
Sharon's authenticity and commitment to building a strong community fostered brand evangelism among her followers. By sharing personal elements and creating inside jokes with her audience, she established a deep connection that encouraged brand advocacy and word-of-mouth marketing.
Engaging in Meaningful Giving Back Initiatives
Through impactful community initiatives like a fundraiser that raised over $125,000 in a month, Sharon demonstrated her dedication to giving back. The transparent and personal nature of this initiative resonated with her audience, highlighting the power of community involvement and shared experiences.
I'm sharing this one again because it's one of my personal favorites and one of my top listened to interviews. Get ready to take notes, because it's a good one! Enjoy my interview with Sharon McMahon from Sharon Says So.
Sharon grew from 14k followers to 400k in just four months. See just how she did it and how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business, how much of YOU should you put in your business, what to do when you go through a period of rapid growth, how to use Instagram stories for massive growth, the pros and cons of reactional content
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