Ep 275 How to Authentically Gain 300k Followers on Instagram in Four Months with Sharon Says So
The Social Strategist with Michelle Gifford
Building Brand Evangelists Through Authenticity and Connection
The chapter emphasizes the importance of authenticity and overcoming the fear of judgment to connect with your audience authentically online. It discusses the rewarding experience of building brand evangelists by sharing parts of oneself that resonate with the audience and adding value through humor, entertainment, and exceptional client experiences. The discussion also touches on using personal interests, humor, and inside jokes on platforms like Instagram to create engagement and a strong brand following.
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