The Social Strategist

Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about some concrete ways you can make more money with affiliates. She lets us in on her secret of how to negotiate hybrid deals (sponsored + commission rates) smoothly which can be a game changer for your income. She shares why creating trust with your followers is of utmost importance; why actually using the products you promote matters; how creating reels and stories about a product will generate more sales; and why disclosure about affiliate sales is so important.  If you want more of her proven tactics, enroll in her course AffiliateMarketingForInfluencers.com today! Follow Jessica on Instagram @JessicaNTurner and on her website JessicaNTurner.com Read the full blog post HERE Want a free month of Pro on ManyChat? Use code MICHELLE Guess what? I extended my sale on your first month of Insta Social Society and it's just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Join Grow the Gram: our 8 week course led by me. It’s designed to grow your Instagram following and your profits in less time!  Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  We would love a rating and review below so others can get help with Instagram, too!

How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create content to attract, nurture, and sell in ways that will convert your Instagram followers to customers. Listen in for all the tips! Read the blog post HERE Get an Instagram audit like Leanne did at IAmMichelleGifford.com/audits  for a personalized strategy to help grow your brand and business. Want a free month of Pro on ManyChat? Use code MICHELLE Join Insta Social Society and experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Join Grow the Gram: our 8 week course led by me. It’s designed to grow your Instagram following and your profits in less time!  Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  We would love a rating and review below so others can get help with Instagram, too!  

Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she has grown 50,000 followers. And she's not stopping. In this episode, we dive into the changes she made and how you can do it too. Just a few of the strategies she implemented are: making her bio more searchable, niching down, and becoming less romantic about the things she's posting. Listen in to hear the rest! Visit IAmMichelleGifford.com/audits  to get a personalized strategy to help grow your brand and business with an Instagram audit. Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY! Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Read the blog post HERE. We would love a rating and review below so others can get help with Instagram, too!  

How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, preparation, and mental work, and I promise it'll be worth it! Enter Mandi's jungle on Instagram @HappyHappyHouseplant !   We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did! Interested in the coaching program Mandi did with me? I can help you get clarity on your vision, direction for your goals, and confidence to make it happen. Click HERE to see if we’re a fit.  Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford  Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  I would love a rating and review below so others can find me and get help with Instagram, too!  

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back.  In this second half of the episode, Mandi from Happy Happy Houseplant is diving deep into the specific Instagram strategies she uses to grow her product based business at Happy Happy Houseplant. It's all about real connection with your followers! She shares the real and she shares the raw and a couple of swear words. So get ready! This episode is so good, it went extra long, so I split it up into two episodes. Make sure to download part one as well, where we explore Mandi's business transformation. Enter Mandi's jungle on Instagram @HappyHappyHouseplant !  Check out her viral Instagram Reel and peruse the rest to learn a thing or twelve! We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did! Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford and join February’s REEL Love Challenge that will get you posting to IG the easy way, DAILY! Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  I would love a rating and review below so others can find me and get help with Instagram, too!

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back.  This episode is so good, it went extra long, so I split it up into two episodes. Make sure to download part two as well, where we dive into the specific Instagram strategies she employs for growth. In this first episode, Mandi from Happy Happy Houseplant is diving deep into the transformation she has endured to go from a personal brand over at her old DIY, influencer business, Vintage Revivals, to creating a different, product based business at Happy Happy Houseplant. In this first episode, she shares the real and she shares the raw and a couple of swear words. So get ready! Enter Mandi's jungle on Instagram @HappyHappyHouseplant ! We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did! Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford and join February’s REEL Love Challenge that will get you posting to IG the easy way, DAILY! Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  I would love a rating and review below so others can find me and get help with Instagram, too!  

What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation. I also have a pretty big announcement that is going to affect how this podcast goes in the near future! I will be interviewing different guests in different genres, with a variety of offerings to learn about the logistics and strategies that they are using for Instagram specific growth. We'll also discuss the behind the scenes elements that create their success including mindset and emotional things they’ve had to alter to get the growth that they're seeing right now. Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY! We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE.  Read the blog post HERE. We would love a rating and review below so others can get help with Instagram, too!  

In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris’s free business archetype quiz to see what you are so you can start breaking through barriers today! Are you a trailblazer, experimentalist, sage, strategist, or caretaker/hero or a bit of a few of them?! Visit Chris at https://atomicgrowth.co.uk and get started on challenging and improving your mindset. You can also find him on LinkedIn, Instagram and Facebook. Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY! We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE. Read the Blog post HERE. Leave a review below!

Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, “the world is ready to learn from you”! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on your phone. Send out your course to friends for feedback and move on from there! Creating a course can be easy to do, and Wes gives all the tips and tricks in this episode. To find a solution today for creating your own course on your budget with some help, visit Wes at FilmYourCourse.com  Find Film Your Course on Instagram @film.your.course or at it’s parent site @armosastudios Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY! Read the blog post HERE

In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation time. Inviting people you trust from industries other than your own and that have expertise in their area is a recipe for a successful meeting for everyone! Give this episode a listen for more details and a run down of my weekend with Janssen Bradshaw of Everyday Reading, Lisa Funk of Hand Lettered Design, and Rachel Nielson from the 3 in 30 Takeaways for Moms podcast. Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY! Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! We would love to help you grow your business! Click HERE to apply to work with our experts. Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time!  Sign up for my weekly trending audio emails HERE. Read the blog post HERE