
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Apr 9, 2024 • 22min
Ep 302 Don't Listen To The Haters with Meredith of The Peachie Spoon
Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy. Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you’re using social media in order to ignore the nay-sayers and not overthink IG posts. Follow Meredith @ThePeachieSpoon Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!

Apr 4, 2024 • 17min
Ep 301 Are You Afraid to Succeed?
In this episode we’ll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success. Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!

Apr 2, 2024 • 41min
Ep 300 How To Grow Your Socials by Being Authentically YOU with Eli The Attachment Nerd
On the podcast today, I’m talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books “Securely Attached” and “Raising Securely Attached Kids.” Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships. We talk about how to use our voices for good, accept and show our real selves on social media to make real connections, and let the haters go. This combination of things with a good hook and an instantly applicable takeaway in every post made Eli go viral, and you can do the same! Follow Eli on Instagram: @AttachmentNerd, Facebook, and TikTok for tips on healing and connecting. Her first book – a workbook to help you process your own nervous system information and how you feel inside your body as a result of your stories to improve your relationships – now on sale “Securely Attached.” Her next book is ready for preorder, so get on the list for “Raising Securely Attached Kids” now! Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!

Mar 28, 2024 • 18min
Ep 299 How to Become an Affiliate All-Star
After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered! The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Listen to my other affiliate marketing episodes with @The_Modern_Dad HERE and @JessicaNTurner HERE Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!

Mar 26, 2024 • 32min
Ep 298 Affiliate Sales and Being Yourself on IG with The Modern Dad
This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him to know what the trends are and helps him be willing to pivot as things change all. the. time. He’s a big proponent of trying what other people are doing to see if it will work, but remember that what works on another account may not work on yours, so focus on your strengths and be you! The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Jason on Instagram @The_Modern_Dad Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. We would love a rating and review below so others can get help with Instagram, too!

Mar 21, 2024 • 15min
Ep 297 Repurposing Your Content Is Killing Your Growth: Brooke Follow-Up
Don't kill your growth! You've got to repurpose your content in the right way to succeed! In this follow-up episode I pull out my top few takeaways from my interview with Brooke from Female Foodie. Create content specific to the platform you're using Protect your audience Create high-quality content Give it a listen to find out more tips! The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Brooke @FemaleFoodie, listen to our previous interview HERE and our interview about SEO secrets from five years ago (!) Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE.

Mar 19, 2024 • 38min
Ep 296 How to Make Instagram Tasty with Female Foodie
Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best. The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Brooke @FemaleFoodie and listen to our SEO Secrets episode from five years ago (!) Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the blog post HERE. We would love a rating and review below so others can get help with Instagram, too!

Mar 14, 2024 • 17min
Ep 295 Your Business and IG: Get On The Field
Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us that we can’t succeed if we don’t play. The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Jenica for everyday affordable fashion @JenicaParcell Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. I'd love a rating and review below so others can get help with Instagram, too!

Mar 12, 2024 • 28min
Ep 294 How to Be Friends with The Instagram Algorithm with Jenica Parcell
Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it? -Niching down -Using hooks that bring people in -Creating content that is quick and easy to consume -Creating content that is streamlined -Using IG as a tool -Not taking analytics personally, but as an indicator of what content works and what doesn’t -And more! Grow the Gram is my 8-module course where you learn my exact blueprint to grow your following AND profits without the stress of trying to figure it out on your own. For an entire year, I’ll be your guide. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Jenica for everyday affordable fashion for moms @JenicaParcell Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. We would love a rating and review below so others can get help with Instagram, too!

Mar 7, 2024 • 19min
Ep 293 Join Grow the Gram for Explosive (and meaningful) Instagram Growth
Today I share the story of how I cracked Instagram’s code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I’ve used it with many of my clients who’ve had extreme success and I want the same for you. In this episode, I share how I created the Grow the Gram program to teach you how to apply the strategy to your own account. No more anger or frustration about your lack of growth! Doors open March 11th! Grow the Gram is my groundbreaking Instagram course designed to grow your following and your profits in less time with an actionable strategy! There are 8 modules you can do at your own pace, and I do live weekly calls with Q&As, profile audits, guest expert visits, emotional intelligence coaching, and fun runs to get your account shaped up, quick! If you sign up on opening day, Monday, March 11th, you also get entered to win a chance to have a one-on-one coaching call with me! Join at IAmMichelleGifford.com/GrowTheGram Guess what? I extended my sale on your first month of Insta Social Society and it's just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Want a free month of Pro on ManyChat? Use code MICHELLE Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE. Read the full blog post HERE. We would love a rating and review below so others can get help with Instagram, too!