The Social Strategist with Michelle Gifford cover image

The Social Strategist with Michelle Gifford

Latest episodes

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May 9, 2024 • 14min

Ep 307 Instagram Algorithm Changes (Small Creators, You’re Going to Love This)

Instagram head, Adam Mosseri, made waves with his new announcements to the Instagram algorithm! I’m bringing you the real info about what it means (without a spin) so you know how to adjust your strategy.   Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more! Ready to really get serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my FREE weekly trending audio emails HERE. And get my free B-Roll guide HERE! Leave a rating and review and share with a friend so others can grow their businesses on Instagram, too!  
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May 7, 2024 • 14min

Ep 306 3X Your Content Creation: The Ultimate B-Roll Guide

Do you need Instagram content creation to be more effective, easier, and faster? Yes! (Is there actually any other answer?) Today we are talking about how to use B-Roll for creating Instagram content: what is it, how to make it, how to utilize it, and how to grow your business with it! I’m telling you, it will change your life. Because I love you, get my free B-Roll guide HERE! It’s a no-brainer! Get 20% off FlipStick with the code MICHELLEGIFFORD. It’s how I stick my phone to (nearly) any surface for videoing on the go without a tripod. I also love the kickstand!  If you need help finding trending audio to go with your B-Roll, join Insta Social Society for $1 for your first month! I'll send you 10-12 trending audios a week, along with monthly content planning outlines, Canva templates, master classes led by me, and more! Ready to get really serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my FREE weekly trending audio emails HERE.  Leave a rating and review and share with a friend so others can grow their businesses on Instagram, too!
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Apr 30, 2024 • 23min

Ep 305 Setting Up 6 And 7 Figure Success Systems: Part 2

If I had to share just one secret to making your six and seven-figure business thrive, it would be implementing systems that help support you, your business, your goals, and your life. In this second episode of my system series, I am diving into how to create those systems so your business can grow with less stress and more success! Here are some of the automation systems I use and love! MacKenna at brooktownconsulting.com for help in systematizing your business. You can also find her on LinkedIn  50% off HoneyBooks for booking clients. Monday for organizing EVERYTHING in your business. Join Insta Social Society for $1 for your first month! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Ready to really get serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read this episode's blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!  
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Apr 23, 2024 • 27min

Ep 304 Setting Up 6 and 7 Figure Success Systems: Part 1

The secret to thriving in all areas of life is creating systems that make things run smoothly! All the parts of our life are connected: physical, spiritual, personal, and professional. One thing will affect another and so the systems we create need to take into account all of them! Today we’ll talk about three first steps on the road to systems success: Figuring out what you want your life to look like: what you really want Figuring out the changes you need to make and the changes in systems you need to implement Figuring out the support you need to actually get there Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Leave a rating and review and share with a friend so others can find me and get help with Instagram, too! Click HERE for 50% off of HoneyBooks. Join MarcoPolo as a Plus member for a month with this link. I promise you’ll never go back! Read this episode's blog post HERE.  
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Apr 16, 2024 • 47min

Ep 303 5 Tactics To Increase Your Revenue NOW

In this episode, I am interviewing THE Heather Adams. She’s kind of a big deal, so check her bio below!  Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024:  Clarify your brand Make yourself known with a powerful organic online presence Build your email list Diversify your revenue streams Grow in good company On April 29, 2024, The Choice Summit will bring like-minded, professional women to grow, connect, collaborate, and learn… together! This one-day event in Nashville, Tennessee features powerhouse speakers that equip you with the tools, resources, and information you need to make an impactful difference in your business and career immediately. Use code MICHELLE10 for 10% off your ticket! To purchase tickets, visit HERE.  You can find Heather at: https://www.choicemediacommunications.com/heather  https://www.instagram.com/heatherdixonadams/ https://www.instagram.com/choicemediacommunications  Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read this episode's blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!   Heather is a 25+ year publicity and communications veteran. As the founder and CEO of Choice Media & Communications, Heather leads Choice’s impressive all-female team as they serve preeminent voices in publishing, lifestyle, entertainment, business, and faith-based arenas. Choice is known for working with high-profile clients such as President Jimmy Carter, John Maxwell, “The Bachelor’s” Sean Lowe, Latasha Morrison, and Sharon McMahon, among many others. Heather has played an instrumental role in launching more than 100 New York Times bestsellers and has secured clients' coverage in a host of major, elite national media. You can see Heather’s work and clients featured in outlets like “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, ELLE, Southern Living, USA Today, Forbes, “60 Minutes,” and so much more.
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Apr 9, 2024 • 22min

Ep 302 Don't Listen To The Haters with Meredith of The Peachie Spoon

Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy. Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you’re using social media in order to ignore the nay-sayers and not overthink IG posts.  Follow Meredith @ThePeachieSpoon Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!
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Apr 4, 2024 • 17min

Ep 301 Are You Afraid to Succeed?

In this episode we’ll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success.  Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!
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Apr 2, 2024 • 41min

Ep 300 How To Grow Your Socials by Being Authentically YOU with Eli The Attachment Nerd

On the podcast today, I’m talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books “Securely Attached” and “Raising Securely Attached Kids.”  Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships. We talk about how to use our voices for good, accept and show our real selves on social media to make real connections, and let the haters go. This combination of things with a good hook and an instantly applicable takeaway in every post made Eli go viral, and you can do the same! Follow Eli on Instagram: @AttachmentNerd,  Facebook, and TikTok for tips on healing and connecting. Her first book – a workbook to help you process your own nervous system information and how you feel inside your body as a result of your stories to improve your relationships – now on sale “Securely Attached.” Her next book is ready for preorder, so get on the list for “Raising Securely Attached Kids” now! Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!
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Mar 28, 2024 • 18min

Ep 299 How to Become an Affiliate All-Star

After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered! The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Listen to my other affiliate marketing episodes with @The_Modern_Dad HERE and @JessicaNTurner HERE Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read the full blog post HERE. Leave a rating and review so others can find me and get help with Instagram, too!  
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Mar 26, 2024 • 32min

Ep 298 Affiliate Sales and Being Yourself on IG with The Modern Dad

This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him to know what the trends are and helps him be willing to pivot as things change all. the. time. He’s a big proponent of trying what other people are doing to see if it will work, but remember that what works on another account may not work on yours, so focus on your strengths and be you! The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Follow Jason on Instagram @The_Modern_Dad Check out my Instagram @iammichellegifford for daily Instagram tips. Sign up for my weekly trending audio emails HERE.  Read the full blog post HERE. We would love a rating and review below so others can get help with Instagram, too!  

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