The Social Strategist

There is so much tied up in how we feel about money and making money. In the previous episode, I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of money that you want to make and own that identity!  You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days! Listen to Episode 15 of Sarah’s Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic! Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Click HERE to read the blog post.

Today I’m chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co., an online business where she and her team provide tax and accounting services for business owners. We’re talking about how to build more wealth for the future and keep more of your hard-earned money. We’ll also delve into current events and empowering women so they take more ownership of their businesses.  You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days! Listen to Episode 15 of Sarah’s Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic! Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE.

2024 is coming and I’m sharing my predictions for how social media is going to change in the New Year. I’ll give you several areas to focus on in your business so that you can achieve those goals you’ve been working toward. Whether you’ve got 100 followers or 150,000, these strategies can apply to you and your business. We’ll talk about how social media can function as a search engine, why people are consuming videos more than other types of content, and how you being your authentic self is exactly what people are looking for. Many Chat is one of my favorite social media tools right now. It makes Instagram automations so simple and saves me hours every week. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG  You can also use my code MICHELLE to get your first month of the pro membership for free! Click HERE and HERE to view my Many Chat tutorials on YouTube. I'm also sharing my Ultimate Guide to Chatbot Marketing on my blog. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the full blog post HERE.  

Today I’m doing a deep dive into my last episode with email marketing expert Zack Zeller. We’re talking about how being specific about who you serve can actually help you attract more customers, not fewer! We’ll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they’re ready to buy when the time is right. I love using Many Chat to automate my Instagram responses. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG  You can also use my code MICHELLE to get your first month of the pro membership for free! Click HERE and HERE to view my Many Chat tutorials on YouTube. You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Sign up for my weekly trending audio emails HERE.  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE.  

I’m excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He’s sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase.  You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Find him on LinkedIn HERE or on Instagram @zackzeller. Get my FREE 131 hook ideas HERE! Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I’d love it if you would leave a rating and review! Read the blog post HERE!

If you tuned into the podcast on Tuesday, you’ll know that Helen Morrison was able to breathe new life into her family’s 100-year-old business, Frownies, with the power of social media. Today I’m breaking down what we learned from Helen and how the power of a personal brand can help give your business more recognition. We’ll also learn how negative comments can actually help you! You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison.  Be sure to follow me on Instagram @iammichellegifford. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!  I’d love it if you would leave a rating and review! Read the blog post HERE.  

Learn how Helen Morrison breathed new life into her family’s century-old business with these Instagram tools! Helen is the face of Frownies, which sells facial patches that are an alternative to botox. The business has been around since the 1890s, but only recently came into the spotlight through social media. Helen has used her personal touch to skyrocket her followers, 4x her revenue, and help bridge the gap between TikTok and Instagram. She knows that showing up consistently and being yourself are keys to creating a loyal following. You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison.  My Black Friday specials are live! Join Grow the Gram this week for $1,000 off (prices go up in January). You’ll have twice-weekly coaching calls with me and other experts on my team, content templates, a personalized strategy call, and a FREE instagram audit (valued at $497). Sign up HERE. Spots are extremely limited! Also be sure to follow along on Instagram @iammichellegifford. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!  Read the blog post HERE. I’d love it if you would leave a rating and review!  

When was the last time you sat down and actually thought about what you want? Is your business going in the direction that you want it to? So often women become “accidental CEOS” and don’t take the time to figure out what they truly want - for their business, as well as for their personal life. I’m breaking down what we talked about with my business coach, Natty Lewis, on Tuesday’s Episode 265. I’ll walk you through how to figure out what you want and not be afraid of dreaming big. Grab a pen and paper because you’ll want to do some journaling after this! Natty Lewis is a motivational speaker and has worked in sales and marketing for more than 12 years. She helped create a framework for emotional wellness training. Visit her website or learn more about her program HERE. Follow her on Instagram @natty.o.lewis. Be on the lookout for my Black Friday Grow the Gram and emotional IQ coaching offers! I’m only opening up a few spots and coaching will begin in January. You can apply for Grow the Gram, or small group coaching HERE. Sign up for the Ascend EQ course HERE. Also be sure to follow along on Instagram @iammichellegifford.  Join Insta Social Society today for a step-by-step Black Friday plan. I’ll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!  Do you feel stuck when it comes to your Instagram bio? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.  I’d love it if you would leave a rating and review! Read the blog post HERE.

I’m bringing out the big guns today with my friend, Natty Lewis! Natty has been my coach for the past year and has helped me find my vision and not be afraid of going after what I really want. I’ll give you a sneak peek into how her emotional IQ coaching works and how it’s been a game changer for my business as well as my personal life. Natty Lewis is a motivational speaker and has worked in sales and marketing for more than 12 years. She helped create a framework for emotional wellness training. Visit her website or learn more about her program HERE. Follow her on Instagram @natty.o.lewis. Be on the lookout for my Black Friday emotional IQ coaching offers! I’m only opening up a few spots and coaching will begin in January. Follow along on Instagram @iammichellegifford. Join Insta Social Society today for a step-by-step Black Friday plan. I’ll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!  Do you feel stuck when it comes to your Instagram bio? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.  I’d love it if you would leave a rating and review! Read the blog post HERE.

In our last podcast (Episode 263), I interviewed my friend Janssen from Everyday Reading about how she is growing her business on Instagram. I’ll walk you through her best tips for making content that your followers will love and that you will love making! Hint: Keep it simple. Janssen Bradshaw shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She’s been blogging since 2006 and has a massive email list. Follow her on Instagram @everydayreading. Not sure where to start in building an email list? I’ve got you! Listen to my podcast Episode 160: Email Marketing 101. FloDesk is one of the easiest email platforms to use if you’re just getting started. Sign up with my link for 50% off your first month. I love using Kajabi to host my online courses. Sign up HERE. Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass HERE. Join Insta Social Society today for a step-by-step Black Friday plan. I’ll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!  Do you feel stuck when it comes to your Instagram bio? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here.  I’d love it if you would leave a rating and review! Read the blog post HERE.