The Social Strategist

Do you wonder who is actually growing on Instagram? Are you looking for real-life tips on how to engage your audience? Today I’m talking with my friend Janssen Bradshaw from Everyday Reading. She’s sharing her strategy for growing a community on Instagram and driving her audience back to her blog.  Janssen shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading. She’s been blogging since 2006 and has a massive email list. Follow her on Instagram @everydayreading. Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here!  Join Insta Social Society today for a step-by-step Black Friday plan. I’ll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up HERE. Are you constantly changing your Instagram bio? Do you feel stuck and not sure where to go? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. I’d love it if you would leave a rating and review! Read the blog post HERE.  

In the last interview with John Meese (Episode 261), he gave me some advice. We did a breakdown of my business and the products I offer. So here’s a little sneak peek behind the scenes of what John recommended and how I implemented some of it in the last month. I'm here to help your business grow. My business isn't perfect. I'm learning and growing all the time, just like you are. This episode is going to be pulling back the curtain. Because guess what I did? I took John's advice. I launched the masterclass. I'm going to tell you what I learned, what I will do again and what I won't.  Learn more about John Meese at johnmeese.com. John helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two books: “Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)” and “Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.” You can also subscribe to his weekly illustrated newsletter, Sell Your Smarts.  Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here! Join Insta Social Society today for a step-by-step Black Friday plan. I’ll also give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Are you constantly changing your Instagram bio? Do you feel stuck and not sure where to go? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. I’d love it if you would leave a rating and review! Read the blog post HERE.  

I’m excited to introduce you to one of my friends, John Meese. He is brilliant and we are in a mastermind together. In this episode, he's going to use me and my business as a case study to talk about what changes he would make to my digital product suite. John Meese helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two books: “Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)” and “Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.” You won't find him on social media, but he does write a weekly illustrated newsletter at johnmeese.com called Sell Your Smarts. Surprise! I'm having someone who doesn't have a social media following come on my Social Strategist podcast. You're going to love this conversation. He is wonderful. He's brilliant. And he gave me a lot of good advice. Are you wondering how to get your next 1,000 Instagram followers? Sign up for my masterclass here!  Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Are you constantly changing your Instagram bio? Do you feel stuck and not sure where to go? Sign up for an Instagram audit today. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. I’d love it if you would leave a rating and review! Read the blog post HERE.  

Black Friday is only four weeks away! Are you ready? Do you have a plan for what products you are going to promote? It’s ok if you don’t yet. I’m here to help! I’m sharing my four-week plan of what you can do now to make sure Black Friday goes off without a hitch. We’ll go over what steps to take and how to nurture your audience now so that they’re ready to buy when Black Friday comes. Hint: you’re probably not sending enough emails! It’s my birthday week! I’m doing tons of giveaways and Instagram bio roasts over on my stories. Follow along @iammichellegifford. If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. I’d love it if you would leave a rating and review! Read the blog post HERE.

Have you ever been stuck in a spiral? Something goes wrong in your business and you just start spiraling and suddenly you don't even want to show up anymore. You don't know why you're even here. And why did you even start? I've been there many times. In this episode, we're going to dive into some step-by-step things that you can do to pull yourself out and get going again. This is practical, tactical personal advice, and I'm always here for that. I’m going to give you a sneak peek into the emotional intelligence training I went through earlier this year. I’ll teach you some basic tools to help you get unstuck and get back on track to realizing your dreams. It’s my birthday week! I’m doing tons of giveaways and Instagram bio roasts over on my stories. Follow along @iammichellegifford. If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. Join Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. I’d love it if you would leave a rating and review! Read the blog post here.

I get it. You're posting on Instagram every week and trying to figure out if what you’re doing is actually working. What is not working? In this episode, we're going to talk about how you can audit your own Instagram. We're going to look at your bio and your content. We're going to see if there's anything that you need to change in order to look more professional. We need to be sure we are attracting the right people so that you can get more followers and more buyers.  If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. Sign up for my Masterclass “Your Next 1,000 Followers” here.   Join Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review! Read the blog post HERE.  

Do you ever create a ton of content and maybe you got a few likes and a few new followers? But you wondered, how is this actually growing my business? We're going to dive into crazy acronyms like KPI and analyze a couple of my posts so that I can show you how to determine what is working and what isn't. Last year around this time I had 15,000 followers and now I'm at more than 145,000 and I am growing every day. So, what was the big change? This happened when I changed my strategy. I started really focusing on the content funnel- attract, nurture, sell. I’ve been making sure that I create content for all of those areas. Sign up for my Masterclass “Your Next 1,000 Followers.” Many Chat coupon code: MICHELLE Sign up here. Read about how I use Many Chat to convert followers into loyal customers here. If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post here.

I often get asked, “how do you do at all?” That comment used to bug me. I would shrug it off, but the longer I’m at this marketing business game and the longer I'm a mom, the more I realized that I do have systems that help me run a business, stay home with my kids and keep everyone fed. And the laundry, well, mostly done.  In this episode, I'm pulling the curtain back about what I do in my home, what my kids are in charge of, what I hire out, and when I started doing that. For my business-building mama, this podcast is for you and your friends.  If you're feeling stuck with your Instagram, you've tried all of the tips and hacks, but you're still not finding the success you want, then an Instagram audit is for you. We give you a 14-page PDF with personal direction about how you can grow on Instagram. This is custom advice for your account. Apply for an audit here. Here's a link to my free goal and chore chart. I love Greenlight because it gives my kids more independence with managing their money. And they can even invest it! Here is my affiliate link. Make your life easier with meal planning and batching recipes! This is my absolute favorite chocolate chip cookie recipe. Make a huge batch and freeze some of it so you’ll always be ready to make cookies when company comes over.  And here is my favorite pizza dough recipe. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post HERE.   

Want to know my 90-day Instagram growth strategy? Today, I'm sharing my goals with you, and what I'm doing to achieve these goals. I'm going to break down what my team and I did in order to make a strategy for the next 90 days. It’s easier than you think! We’re talking about analytics, story strategy, current events, and how to map out your content two weeks at a time. Learn how I grew from 18,000 followers to 130,000 followers in just 9 months here. Listen to the podcast about how to turn followers into email subscribers. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post HERE. And be sure to follow me on Instagram!

Have you ever had an Instagram expert tell you one thing and then another Instagram expert tells you something else? It can be super confusing when they contradict each other. I know you feel frustrated when it comes to Instagram. Today, I want to give you the tools to discern if who you're following is someone worth following. Metricool is one of my favorite tools that helps you go deeper into your analytics and find out which content is working the best for your business. Sign up here. Are you ever stuck thinking of a hook or headline? Download my hook guide today. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post HERE. And be sure to follow me on Instagram!