The Social Strategist

Are you a blogger or do you use a blog to build your business? You've probably heard all of the talk about AI coming and Google making changes. You're might be a little panicked. I hear it from my clients and friends. In this episode, we're going to walk you through seven steps that you can take today to make sure that you are gaining traffic and making your blog more and more profitable, even in the age of AI.  If you’re interested in hiring my marketing agency, Michelle Gifford Creative, find out more about our services here. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post HERE. And be sure to follow me on Instagram @iammichellegifford.

You know you want to grow a following on Instagram, but what about taking your Instagram followers and turning them into email subscribers? How do you do that? And why should you do that? In this episode, I'm going to share with you the way that I'm doing it and fitting it into my strategy. Not only am I getting engagement on my posts, but I am also building my email list as I'm going. It’s easier than you think! I’ll share one of my secret weapons that does double duty on growing your Instagram following and increasing email subscribers. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Find out more about Many Chat here. You can sign up for free or choose a premium plan based on the number of contacts you have.  Sign up for Convertkit here. Save 50% off your first month of FloDesk with this link. I use Kajabi for my business because I can manage my email list, courses, and subscriptions with ease. Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post HERE. And be sure to follow me on Instagram @iammichellegifford.

Do you know the best place to sell on Instagram? It isn't in your feed. It's not in your reels. It's actually in your stories. Stories are Instagram's secret weapon. No one can touch stories. Today we're going to be talking about how you can make it, your secret money maker. Learn from the master of stories, Sharon Says So on a previous episode of my podcast: https://soundcloud.com/user-147201608/ep-115-sharon-says-so Join the new Insta Social Society today at https://iammichellegifford.com/society. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up for an Insta-audit here: https://iammichellegifford.com/audits Read the blog post here: https://iammichellegifford.com/how-to-make-instagram-stories-your-money-maker/ Leave a rating and review to enter to win a $100 gift card!

What if you had 15 minutes to talk to Instagram and get your questions answered? That's exactly what happened to me. Instagram called, and I picked up. In this episode, I'm going to be telling you everything I learned. These are very tactical, practical things that you can start implementing into your Instagram strategy now that are going to make a big difference. I found out how many hashtags you should be using, what time of day you should be posting, and how the algorithm really works. Trust me, Instagram said so. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Leave a rating and review to enter to win a $100 gift card! Read the blog post here. And be sure to follow me on Instagram @iammichellegifford.

Do you wonder if you can still grow on Instagram? In the last 10 months, I have gone from 18,000 followers to 109,000 followers. And we're still growing every day. In this episode, I'm going to tell you how I did that, and also introduce you to this new podcast title, The Social Strategist: what it is and what you can expect. I’ll teach you all the best tips for growing a following on Instagram, and making those followers stick around. Join the new Insta Social Society today. I’ll give you monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Sign up here. Read the blog post HERE. Leave a rating and review to enter to win a $100 gift card!

There is so much power in learning how to speak, to teach, to be on stage, and to communicate clearly. I asked my friend, Lisa Valentine Clark, if she would do a podcast interview because she is one of my favorite speakers I've listened to. She really is masterful at crafting a speech that moves people to action. I'm excited for you to listen to this episode because whether you're speaking for business, at the school board, for church, or wherever you're speaking, it's important to create something that people will want to listen to and then will have the tools to move into action. This is one of those episodes that is not only business changing, but life changing as well. You can find Lisa Valentine Clark on The Lisa Show on BYURadio https://www.byuradio.org/lisa or on Instagram at https://www.instagram.com/thelisashow/ Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers

In this episode, I get to talk to one of my good friends, Brooke Casanovas. Brooke put together the mastermind I just did with Susan Peterson, Brittany Ratelle, and Veronica Romney and she is a master at sales. If you've ever been scared of selling or you don't know how to go into a sales call and you want practical tips in order to be successful at that sales call, then this is for you. This is jam-packed with step-by-step and processes that are really going to impact your bottom line so you can make more sales. And make sure you listen to the end because she's sharing her top secret to getting better at sales that you can implement right now. You can find Brooke Casanovas on LinkedIn: https://www.linkedin.com/in/ask-brooke-evans-/ Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers View the full blog post and show notes here: https://iammichellegifford.com/best-kept-sales-secrets-you-can-implement-right-now/

Stop doing these 11 things on Instagram if you want to grow! I'm excited to get into this because Instagram keeps changing and there are some things that we used to be doing in the past that we should not be doing anymore. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers See the full blog post and show notes here: https://iammichellegifford.com/11-things-to-stop-doing-if-you-want-to-grow-on-instagram/

When I first started my business, I didn't realize what being the head of a business was actually going to take. How much emotional, mental, and physical strength it was going to take to grow a business. Today I'm sharing my interview with Bonnie, the owner of Hey June. In this episode, Bonnie gets raw. She gets real about her journey and what it's taken to get where she is right now, and it's different than you think. You are going to love this episode. You can find Bonnie's beautiful jewelry on her website https://shopheyjune.com/collections/valentines and on Instagram @shopheyjune. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers Visit here to see the full blog post and show notes: https://iammichellegifford.com/5-surprising-tips-for-building-a-booming-biz/

Everyone is talking about a recession and that's getting everyone to panic a little bit. So what does this mean for you and your business? In this episode, we're going to be talking about what you can do about it and what I would prioritize right now. Watch my free webinar and plan a year's worth of content in 1 hour! https://iammichellegifford.com/contentcalendarwebinar Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers