
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Feb 9, 2023 • 38min
Ep 243 Disrupting the Fitness Industry and Growing an Empire with Emily from High Fitness
What does it feel like to completely disrupt the fitness industry? To get the criticism of the fitness industry? And to change the lives of millions of women? Today I'm talking to Emily, who is one of the founders of High Fitness. If you've ever been to a high fitness class, you know that you will always leave exhausted and completely happy because it is that fun. Today we get to dive into the origin story of High Fitness and to have Emily tell us the lessons she's learned as she has grown this fitness empire. You can find Emily on Instagram at https://www.instagram.com/highfitnessemily/ Find a High Fitness class in person or join live online on the High Fitness Website: https://highfitness.com/ Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers Read the full show notes and blog post here: https://iammichellegifford.com/how-to-flip-the-script-and-build-the-business-of-your-dreams/

Feb 7, 2023 • 17min
Ep 242 How I Gained 10K Instagram Followers in 6 Weeks
In the last few weeks, I have been growing my Instagram account faster than ever and today I'm going to introduce you to my Instagram Growth Formula. It is the formula that I've been using to grow on Instagram and it's what I've been teaching my Insta-Money Makers in order to grow their account. My Instagram Growth Formula is a 3-2-1 method that is going to change how you do Instagram. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: https://iammichellegifford.com/instamoneymakers Find the full show notes and blog post here: https://iammichellegifford.com/how-i-gained-10k-instagram-followers-in-6-weeks/

Feb 2, 2023 • 40min
Ep 241 The Secret to Growing a Community on Instagram with Brooke Romney
You are going to love this interview with Brooke Romney. Brooke is a bestselling, self-published author and we are going to take a look behind the scenes of how she got to where she is right now. She's going to share with us her secret to growing a safe, supportive, and a huge Instagram community, how she self-published her books, as well as some business advice. If you are starting, growing, or scaling your business and are ready to take your business seriously, then this episode is for you. You can find Brooke Romney on Instagram at https://www.instagram.com/brookeromneywrites/ or on her website https://brookeromney.com/ Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: https://iammichellegifford.com/instamoneymakers For full show notes and blog post, visit here: https://iammichellegifford.com/7-secrets-to-growing-a-tight-knit-community-on-instagram/

Jan 31, 2023 • 45min
Ep 240 The Secret Sauce of Michelle Gifford Creative, an Interview by Mackenna Rowley
In this episode, we're doing something that I've never done before, but it's going to be so good. Today my friend Mackenna will be interviewing me! Mackenna is my best friend and she is the girl I go to when I'm trying to figure out business stuff. Mackenna works at Happy, Happy House Plants as the head of growth. We've been in each other's businesses for quite some time so this is going to be a good one! We're going to go behind the scenes of Michelle Gifford Creative and you're going to get the secret sauce on how I run my business and how I got to where I am today. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: https://iammichellegifford.com/instamoneymakers For full show notes and blog post, visit here: https://iammichellegifford.com/10-golden-nuggets-for-small-biz-owners-on-the-rise/

Jan 31, 2023 • 19min
Ep 239 Mindset, Marketing, and Money
As a business owner, I have learned that I can't muscle my way through everything. My success often comes down to the thoughts that are in my head. What I found is as I'm growing my businesses, every time I level up and I'm trying to do something bigger, I have to not only do the physical work like content creation, but I also have to do the mental work in order to actually get it done. In this episode, I'm going to share a couple experiences I've had recently where I needed to check where my mind was at. I'm excited you're here because my guess is that you are at a point where you are leveling up, that you are trying to grow, that you're trying to do more, and this is going to help you get there. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: https://iammichellegifford.com/instamoneymakers Buy my 60 day Sprint journal: https://iammichellegifford.com/product/60-day-sprint-planner/ For the full show notes and blog post visit here: https://iammichellegifford.com/4-tried-and-true-positive-mindset-tips-for-business-owners/

Dec 29, 2022 • 60min
Ep 238 How to Gain 300K Instagram Followers in 4 Months With Sharon Says So
This is a replay episode, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business How much of YOU should you put in your business What to do when you go through a period of rapid growth How to use Instagram stories for massive growth The pros and cons of reactional content Follow Sharon on Instagram: instagram.com/sharonsaysso Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-sharon-mcmahon-from-sharonsaysso-grew-her-instagram-by-300000-followers-in-4-months/

Dec 26, 2022 • 15min
Ep 237 How to Have Your First $1,000 or $10,000 Month
In this episode, we're going to talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month. I have some tactical practical ways that you can earn that money right now. This is information you'll want to have as we enter the new year. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If you liked this episode, would you DM me over on Instagram? I want to know what you learned, what you liked about it, and maybe even what your money goal is. I love that kind of stuff! Need some help planning your financial goals? You need my planners to help you get on track! https://iammichellegifford.com/planner Get the full shownotes and blog post here: https://iammichellegifford.com/how-to-make-your-first-1-10-thousand-in-a-month/

Dec 22, 2022 • 41min
Ep 236 Creating a Loyal Following and Profitable Blog With Janssen From Every Day Reading
Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen Bradshaw Website: https://everyday-reading.com/ Instagram: www.instagram.com/everydayreading/ Start the new year on the right foot and make more money with my new content planners. https://iammichellegifford.com/planner Find the blog post and full shownotes here: https://iammichellegifford.com/how-to-make-a-living-blogging/

Dec 19, 2022 • 20min
Ep 235 Finding the Right Place to Build Your Business
Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to consume your content? - Where are your people? This episode is the "Yell to Your People" part of the Money Maker Method. If you don't know what the Money Maker Method is, make sure to go back to episode 155 for an overview. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit https://iammichellegifford.com/money-makers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-social-media-to-build-your-business/

Dec 15, 2022 • 37min
Ep 234 How Going All in Completely Changed Her Business With Brittney Hanks From Home and Kind
This is a special replay of my episode with Brittany Hanks. Brittany Hanks is the founder of Home and Kind. She is one of my favorite people. She is straightforward, honest, and she is well, kind. In this episode, we dive into her business and how she made the no-nonsense decision to go all in and how that made such a big difference in her business and really her life. This is one of those episodes that is worth every listen. You can find Brittney Hanks on her website Home and Kind: https://homeandkind.com/ and on Instagram @homeandkind https://www.instagram.com/homeandkind/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-reasons-to-invest-in-your-business/