The Social Strategist

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best. You can find Brittany on Instagram @homeandkind, on her website at https://homeandkind.com and at her SHOP where she sells products to make your life easier. Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the blog post HERE.

Learn how Sharon Says So gained 300k followers on Instagram in just four months. Discover strategies for authentic growth, using Instagram stories, handling rapid growth, and building brand evangelism. Explore the power of reactional content, nonpartisan education on political topics, fostering a safe space through question boxes, and building authority and authenticity on social media. Dive into innovative pricing experiments and empowering discussions on unity and societal understanding.

2023 is coming to an end! It's been a pretty massive year for me in growth personally and professionally and I'm excited because the things that I learned this year are going to help you in your business! I'll walk you through the changes and what I did to make them happen. Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the blog post HERE.

There is so much tied up in how we feel about money and making money. In the previous episode, I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of money that you want to make and own that identity! You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days! Listen to Episode 15 of Sarah's Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic! Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Click HERE to read the blog post.

Today I'm chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co., an online business where she and her team provide tax and accounting services for business owners. We're talking about how to build more wealth for the future and keep more of your hard-earned money. We'll also delve into current events and empowering women so they take more ownership of their businesses. You can find Sarah on Instagram @itssarahyoung or on her website. Sign up HERE for her free guide to scale your business in 90 days! Listen to Episode 15 of Sarah's Profit and Prosper Podcast about how to calculate your monthly baseline revenue so you can be strategic! Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the blog post HERE.

2024 is coming and I'm sharing my predictions for how social media is going to change in the New Year. I'll give you several areas to focus on in your business so that you can achieve those goals you've been working toward. Whether you've got 100 followers or 150,000, these strategies can apply to you and your business. We'll talk about how social media can function as a search engine, why people are consuming videos more than other types of content, and how you being your authentic self is exactly what people are looking for. Many Chat is one of my favorite social media tools right now. It makes Instagram automations so simple and saves me hours every week. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG You can also use my code MICHELLE to get your first month of the pro membership for free! Click HERE and HERE to view my Many Chat tutorials on YouTube. I'm also sharing my Ultimate Guide to Chatbot Marketing on my blog. Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the full blog post HERE.

Today I'm doing a deep dive into my last episode with email marketing expert Zack Zeller. We're talking about how being specific about who you serve can actually help you attract more customers, not fewer! We'll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they're ready to buy when the time is right. I love using Many Chat to automate my Instagram responses. Sign up for Many Chat here: https://manychat.com/creators?utm_source=influencer&utm_medium=cold_conversion&utm_campaign=Michelle_Gifford_&utm_content=IG You can also use my code MICHELLE to get your first month of the pro membership for free! Click HERE and HERE to view my Many Chat tutorials on YouTube. You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Sign up for my weekly trending audio emails HERE. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the blog post HERE.

I'm excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He's sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase. You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Find him on LinkedIn HERE or on Instagram @zackzeller. Get my FREE 131 hook ideas HERE! Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford. I'd love it if you would leave a rating and review! Read the blog post HERE!

If you tuned into the podcast on Tuesday, you'll know that Helen Morrison was able to breathe new life into her family's 100-year-old business, Frownies, with the power of social media. Today I'm breaking down what we learned from Helen and how the power of a personal brand can help give your business more recognition. We'll also learn how negative comments can actually help you! You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison. Be sure to follow me on Instagram @iammichellegifford. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! I'd love it if you would leave a rating and review! Read the blog post HERE.

Learn how Helen Morrison breathed new life into her family's century-old business with these Instagram tools! Helen is the face of Frownies, which sells facial patches that are an alternative to botox. The business has been around since the 1890s, but only recently came into the spotlight through social media. Helen has used her personal touch to skyrocket her followers, 4x her revenue, and help bridge the gap between TikTok and Instagram. She knows that showing up consistently and being yourself are keys to creating a loyal following. You can find Helen on Instagram @frownies, TikTok @frowniesfamily, and on her personal page @helenkmorrison. My Black Friday specials are live! Join Grow the Gram this week for $1,000 off (prices go up in January). You'll have twice-weekly coaching calls with me and other experts on my team, content templates, a personalized strategy call, and a FREE instagram audit (valued at $497). Sign up HERE. Spots are extremely limited! Also be sure to follow along on Instagram @iammichellegifford. Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Read the blog post HERE. I'd love it if you would leave a rating and review!