The Social Strategist

Can you believe it? 2023 is just around the corner and we are going to be talking about goals because January is coming up. I love a good goal setting session and so that's what we're going to be doing today in this podcast. Make sure that you have a pen and paper because I'm going to be asking you a lot of questions so that you start thinking and really envisioning what you want your next year to become. You're definitely going to want to purchase my planners to help you plan your year: https://iammichellegifford.com/planner You can find the full shownotes and blog post here: https://iammichellegifford.com/the-untapped-gold-mine-of-goal-planning-that-no-one-knows-about

Are you a small business who wants to start working with influencers and you're not sure how, and maybe you don't have a huge budget to do it? In this episode, we're going to talk about influencer marketing, why it's important, why you need to start doing it, and what you can do right now to start working with influencers to get your product in front of more people. If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in For full show notes and blog post, visit here: https://iammichellegifford.com/10-foolproof-tips-for-getting-influencers-to-work-with-you

In this Marketing Minute, we're going to be talking all about the Pinterest updates. This is going to affect your strategy going forward in 2023 and beyond. I'm also going to talk about how you can repurpose your Reels to 5 different platforms. You need to do this so you are stretching your content and aren't missing out on greater impact. Tools I mentioned in this episode. My Pinterest Course: https://iammichellegifford.com/pinterest-101 Tailwind: Use this link for 50% off https://tailwind.sjv.io/mg2B2y Join Money Makers: https://iammichellegifford.com/money-makers Repurpose.io: https://repurpose.io/?aff=16734 Editing apps: Inshot and Caption Visit here to see the full shownotes and blog post: https://iammichellegifford.com/why-my-pinterest-business-strategy-is-better-than-yours

"The bird is free." Those are the famous first words of Elon Musk right after he took over Twitter. Since Musk took over a couple weeks ago, Twitter has had trouble after trouble as he tries to make big changes. In this episode of Monday's Marketing Minute, we're going to be talking about what actually is happening so that you can be up to date, what you need to know, how this really applies to your business, and what you can do to make sure that your business is protected from any kind of crazy thing like this. If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update or click on this link: https://iammichellegifford.com/business-mom-school-opt-in For full show notes and blog post, visit here: https://iammichellegifford.com/how-to-protect-your-biz-from-a-social-media-disaster

In October, Taylor Swift released her album and it broke so many records. Then this week she opened up her tour dates and it is selling out! People are lining up to pay more for tickets than they ever have. So how is she able to do that? In this episode, I'm going to be talking about how you can steal Taylor's marketing strategy and use it for your business. My new planners are launching tomorrow! You can buy them here: https://iammichellegifford.com/shop If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update. For the full show notes and blog post visit here: https://iammichellegifford.com/steal-taylor-swifts-marketing-strategy

Instagram has changed. Have you noticed? If you're like many of my clients, they're realizing that there has been some fundamental changes in Instagram and social media as a whole. And if you are trying to plan in 2023, then you need to understand what these changes are and how you can use them to grow your business. In this episode, we're going to talk about the 6 best things you need to be doing in 2023 to grow your business. I'm also sharing my predictions of what will happen in social media next year. If you need help with your strategy, my marketing agency can take care of it for you. Visit https://iammichellegifford.com/pricing#brand-creation Unsure how yo utilize Pinterest to grow your business? Purchase my Pinterest 101 course: https://iammichellegifford.com/pinterest-101 If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you through it, you need to join my coaching group Money Makers: https://iammichellegifford.com/money-makers Text "marketing" to 951-309-7885 to never miss a marketing update. Click here for the full show notes and blog post: https://iammichellegifford.com/want-to-step-up-your-2023-marketing-strategy-read-this-first

Instagram is finally giving us features we've been asking for and new ways to make more money. Pinterest is adding Takes and TikTok is taking on every other social media platform. We're going to be diving into those and more in this Michelle's Monday Marketing Minute. Make sure you subscribe so you don't miss a Marketing Minute Monday! Join the Marketing Minute email list by texting "marketing" to 951-309-7885. For the full shownotes and blog post: https://iammichellegifford.com/hottest-marketing-updates-you-dont-want-to-miss

We're doing things a little bit different this week because I want to start doing Mondays where I post the marketing updates that are happening all the time. There's a lot of things that go on with social media. Whether that's Pinterest, Instagram, TikTok, blogging, YouTube, and all of the places where you are getting your content and you're creating content, there are updates that you need to know about. This episode of the podcast is going to be the marketing update podcast where I'm going to give you what you need to know about what is going on that week. We'll go through what it is, why it's happening, and how you can use it for your strategy. If you want to get this delivered to your inbox as well as trending audio every week, then subscribe to my Marketing Minute email that goes out once a week on Mondays. Text the word "marketing" to 951-309-7885. Or you can sign up for my Marketing Minute Newsletter and the Business Mom School for free on my website: https://iammichellegifford.com/business-mom-school-opt-in Find the full show notes and blog post here: https://iammichellegifford.com/what-you-need-to-know-about-instagrams-reels-surprise-program

Are you whispering in your business and wishing more people could hear? Well, my friend, you need to turn up the volume. In this episode, I'm talking about what it takes to actually turn up the volume in your business with actionable steps that you can do now to get more ears on your business. Listen to episode 208 to learn more about the 5 Pillars of Brand Messaging https://soundcloud.com/user-147201608/ep-208-the-secret-to-creating-a-brand-message-that-sells-1 Sign up for an hour call with me to figure out your brand messaging: https://iammichellegifford.com/pricing#brand-creation You can find the full show notes and blog post here: https://iammichellegifford.com/5-staggering-ways-to-improve-your-small-business/

For the past three months, I've had a goal to do a pull-up and I'm almost there! I've been going to the gym and weightlifting for the last year and I have learned a lot about myself. It was my birthday last week, so I have been thinking about what I have accomplished in the last year and what I'm most proud of. In this episode, I'm sharing 7 life lessons I've learned from a year of lifting weights and how it can apply to your business. Let me know what stuck out to you and DM me on Instagram. https://www.instagram.com/iammichellegifford/ If you're ready for someone to help you run your business, check out my agency. We would love to help you run your content and social media. iammichellegifford.com/pricing#content-management Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Find the full show notes and blog post here: https://iammichellegifford.com/7-biz-lessons-i-learned-at-the-gym