
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Oct 27, 2022 • 13min
Ep 223 Everything I Spend Money on for My 6 Figure Business
In this episode, we're going to talk about where I'm spending money to run my business. I'm a mom to five kids and I have a big team that is driving this business forward. There are some tools that I am very passionate about investing in because they make my life and business so much easier and more profitable. I'm going to talk about the ones I use, why I use them, and I hope that you choose a couple of these that can help make your business easier, better, and that you use them to grow. Links to the different tools I use: Blog & Website Showit: Get first month free https://account.showit.co/r/ltlr7zds Wordpress: https://wordpress.com/ Bluehost: https://www.bluehost.com/?utm_campaign=affiliate-link_iammichellegifford_notype&utm_source=%28direct... Tasty Pins: shrsl.com/2cszx Canva: https://www.canva.com/join/popular-folding-flatfish Haute Stock: Use code Michelle for 15% off https://members.hautestock.co/a/michelle SEM Rush: https://www.semrush.com/sem/?ref=4304610574&refer_source=&utm_source=berush&utm_medium=promo&utm_cam... Podcast Descript: https://www.descript.com/?lmref=7e1z9g Soundcloud: https://soundcloud.com/ Youtube Tube Buddy: https://www.tubebuddy.com/michellegifford Email Kajabi: https://app.kajabi.com/r/goZdt2i6 Flodesk: Get 50% off https://flodesk.com/c/P20NCP Pinterest Tailwind: Get 50% off https://tailwind.sjv.io/mg2B2y Management Honeybook: Get 50% off http://share.honeybook.com/michelle48952 Monday: https://mondaycom.grsm.io/michellegifford223 Slack: https://slack.com/ Community: https://www.community.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/everything-i-spend-money-on-in-my-6-figure-business

Oct 25, 2022 • 16min
Ep 222 Get off the Hamster Wheel. Build a Long-Term Strategy
Is Instagram still the best place for you to grow your business? While we've been talking a lot about Instagram in recent episodes, I really want to dig a little bit deeper and discuss where you should be building your business in order to get long-term success. I love Instagram, but we shouldn't put all of our eggs in that basket. In this episode, we're going to talk about the baskets that you should be putting your eggs in and the strategy that will give you long-term success. Join Money Makers! The doors close Tuesday October 25th so don't miss it! https://iammichellegifford.com/money-makers Get started with Descript: https://www.descript.com/?lmref=7e1z9g If you're ready for someone to help you run your business, check out my agency. We would love to help you run your content and social media. https://iammichellegifford.com/pricing#content-management Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-ahead-of-the-marketing-game-with-a-long-term-strategy/

Oct 20, 2022 • 22min
Ep 221 The One Thing That Will Level up Your Biz
What's the best way to level up your business? Joining my Money Makers Coaching Group. When you join Money Makers, you get access to all of my courses, access to my community of women just like you who are growing their business, and you also get access to coaching twice a month. 2023 is coming quickly. How do you want to start next year? Do you want to start it with power, direction, and strategy? My guess is yes and if that is true, then you need to come join Money Makers. Money Makers is really going to give you that direction. It's going to give you the support, the accountability, and all of the training you need to take your business to the next level. Join Money Makers! Doors close October 25th. https://iammichellegifford.com/money-makers Follow my Money Makers in this interview: Shani Ogden: https://www.instagram.com/sunshineandmunchkins/ Alexis Tanner: https://www.instagram.com/parenting.irl.podcast/ You can find the full show notes and blog post here: https://iammichellegifford.com/do-this-one-thing-to-level-up-your-biz

Oct 17, 2022 • 30min
Ep 220 TikTok 101: Money Maker Coaching Call
This is a special episode. I'm going to let you in on something I do twice a month with my coaching group Money Makers. Money Makers is not only coaching, but you also get access to all of my courses and community. Twice a month, I meet with my Money Makers and I coach them on a specific topic and then they are able to submit their questions. They can ask anything about their business and I answer those as well. If this is something you're interested in, Money Makers opens on October 18th! It's only open for a week, so I wanted to give you a little bit of insight of what happens during our coaching calls because this is really something that has changed so many women's businesses. I would love to see you in Money Makers and help you grow your business. You can join us here: https://iammichellegifford.com/money-makers You can find the full show notes and blog post here: https://iammichellegifford.com/sneak-peek-into-the-best-coaching-group-for-your-business/

Oct 13, 2022 • 20min
Ep 219 How One Money Maker Doubled Her Income and Following in a Year
Have you ever wondered if you had a business coach and if you had a community of people who really were there to help you with your business, would you be able to grow your business further? I have a coaching group called Money Makers. It opens for enrollment twice a year and will open on October 18th. So in this episode, I brought in some of my Money Makers because I want you to hear who they are and the things that they're experiencing by being in Money Makers. You're going to meet some of my favorite friends and my hope is that you will see how much fun and how much good Money Makers can do for your business because this is your chance to get in. Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! https://iammichellegifford.com/money-makers Follow my Money Makers from this interview: Ali Gowdy: https://www.instagram.com/aligowdy/ Brenna Powell: https://www.instagram.com/craftingwithbrenna/ Sarah VanHoose: https://www.instagram.com/journeytoinfluence/ Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in You can find the full show notes and blog post here: https://iammichellegifford.com/4-signs-its-worth-joining-a-business-coaching-group

Oct 11, 2022 • 14min
Ep 218 Case Study: How Are People Growing On Instagram Right Now?
Are people really growing on Instagram? Who are these people and what are they doing? In this episode, I'm going to walk you through the people who are actually growing on Instagram. We're going to break down their strategies and see how we can apply these strategies to your business so that you can use Instagram to grow your business and make you more money. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! You can find the full show notes and blog post here: https://iammichellegifford.com/4-instagram-growth-hacks-your-fave-influencers-use/

Oct 6, 2022 • 15min
Ep 217 Followers but No Money: What to Do to Make Sales Today
Do you have followers on social media, but you're frustrated because those followers have not turned into dollar signs? You're not alone. There's a lot of people out there who are good at getting followers, but not necessarily good at making money. In this episode, we're going to walk through what you can do to actually start making money from the followers that you do have. You don't need more followers to make money. You just need to know how to use those followers and to serve those followers in the best way so that you can get paid. In this episode I'm sharing 7 things to do to make that sale today. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Join Money Makers! If you're ready to take the next step in your business, I would love to have you in my coaching group. Money Makers will open from October 18-October 25. This only happens twice a year, so don't wait! You can find the full show notes and blog post here: https://iammichellegifford.com/7-easy-steps-to-increase-your-sales-on-instagram/

Oct 4, 2022 • 17min
Ep 216 Instagram Hook Formula: How to Stop the Scroll
Are you worried that you're creating all this content and people aren't actually watching or listening? If you're feeling like your engagement or your views are down, you probably need to work on your hook. Listen, with social media becoming more and more of a search engine and people looking at social media for valuable content, we need to get better at hooking people into our content so they actually read and get the value that you're creating. In this episode, we are going to walk through everything you needed to know about how to create a great hook and to stop that scroll. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: https://iammichellegifford.com/business-mom-school-opt-in You can find the full show notes and blog post here: https://iammichellegifford.com/#1-instagram-hook-formula-that-will-stop-the-scroll

Sep 29, 2022 • 21min
Ep 215 The Secret to Consistency: Systems
At the beginning of Business Mom School, I sent out a message and asked what you are struggling with the most. There were a few people who talked about marketing and there's a few people that talked about social media, but overwhelmingly, the things that you're struggling with is how to show up consistently. I get this because as a business mom, you always have interruptions. In this episode, we're going to talk about the secret to consistency and spoiler: it's systems. Systems are not boring. They're actually the thing that drive your business and make you money. Systems that I talk about in this episode: Contracts: Use Michelle15 at https://brittanyratelle.com/ for 15% off Honeybook: Click here for 50% off http://share.honeybook.com/michelle48952 Metricool: https://my.mtr.cool/JSPNET Descript: www.descript.com/?lmref=7e1z9g Join Business Mom School by texting "BMS" to 951-309-7885. You can find the full show notes and blog post here: https://iammichellegifford.com/the-big-secret-to-consistency-in-your-business/

Sep 26, 2022 • 22min
Ep 214 Is Your Instagram Ready to Go Viral?
You want to grow on Instagram. You are waiting and hoping and praying for your Instagram reel or post to go viral. Well, is your Instagram account ready to go viral? In this episode, I'm going to walk you through the steps you need to go through to make sure that your account is ready. I don't want you to just have one post that gets you a bunch of followers. I want you to know how to turn those followers into buyers. Get started with Descript: www.descript.com/?lmref=7e1z9g Join Business Mom School by texting "BMS" to 951-309-7885. You can find the full show notes and blog post here: https://iammichellegifford.com/is-your-instagram-ready-to-go-viral/