The MadTech Podcast

In today’s MadTech Daily, we discuss Google’s search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI,  while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.

In today’s MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia’s social media ban tech trial, and the ASA slamming stereotyping of older people in ads.

Raj Parekh, Head of Digital Sales at Mediacorp, dives into the transformative effects of AI search on the publishing industry, shedding light on how it's reshaping SEO practices. He discusses Perplexity's innovative initiative supporting publishers through compensation for AI training content. Additionally, the conversation highlights the fierce competition between UK broadcasters and streaming giants, exploring the evolving strategies in ad-supported content and the shifting consumer attitudes towards advertising in the digital landscape.

In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.

In today’s MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google’s Privacy Sandbox a lifeline.

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

In today’s MadTech Daily, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

In today’s MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.

In today’s MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms.