The MadTech Podcast Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants
Jun 20, 2025
Raj Parekh, Head of Digital Sales at Mediacorp, dives into the transformative effects of AI search on the publishing industry, shedding light on how it's reshaping SEO practices. He discusses Perplexity's innovative initiative supporting publishers through compensation for AI training content. Additionally, the conversation highlights the fierce competition between UK broadcasters and streaming giants, exploring the evolving strategies in ad-supported content and the shifting consumer attitudes towards advertising in the digital landscape.
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SEO Must Evolve With AI
- Traditional SEO tactics like link building and keyword stuffing are losing effectiveness due to AI-driven search evolution.
- Brands must focus on conversational language, topical authority, and diversify search platform spend.
AI Will Touch All Search Soon
- AI will impact every aspect of the industry within a few years, making AI-enhanced search ubiquitous.
- Privacy and copyright considerations will shape how AI integrates into the search ecosystem.
Perplexity AI Pays Publishers
- Perplexity AI’s Publishers Program represents a positive step in AI paying publishers for content use.
- Transparency and data sharing between AI platforms and publishers are crucial for its success.