Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants
The MadTech Podcast
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Navigating the Future of Ad-Based Streaming Models
This chapter explores the evolving landscape of ad-based models in streaming services, emphasizing the tension between consumer desires for ad-free content and increasing subscription fees. A study from Singapore suggests that viewers may become more receptive to ads if they are unobtrusively woven into their viewing experience.
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