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Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants

The MadTech Podcast

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Navigating AI and Publishing Partnerships

This chapter examines Perplexity's initiative to support publishers by compensating them for content used in AI training. It highlights the challenges and optimism surrounding the relationship between AI platforms and news outlets, as they seek to balance visibility, attribution, and financial remuneration in a rapidly changing digital landscape.

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