Raj Parekh, Head of Digital Sales at Mediacorp, dives into the transformative effects of AI search on the publishing industry, shedding light on how it's reshaping SEO practices. He discusses Perplexity's innovative initiative supporting publishers through compensation for AI training content. Additionally, the conversation highlights the fierce competition between UK broadcasters and streaming giants, exploring the evolving strategies in ad-supported content and the shifting consumer attitudes towards advertising in the digital landscape.
