The MadTech Podcast

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Aug 18, 2025 • 2min

MadTech Daily: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

On today's MadTech Daily: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger.
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Aug 15, 2025 • 29min

The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature 

In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Simi Gill, head of digital at The Kite Factory, to discuss the latest in media and marketing.  They examine Elon Musk’s plans to bring ads to Grok, Google denying that AI Overviews is killing website traffic, and lawmakers urging Meta to shut down its new Instagram Map. 
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Aug 15, 2025 • 3min

MadTech Daily: Dentsu’s Revenue Dips; Paramount Pushes to Develop Legacy Cable Networks

In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google. 
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Aug 14, 2025 • 3min

MadTech Daily: Perplexity Bids Billions for Chrome; Big Tech Steps Up Ad Fraud Crackdown

In today’s MadTech Daily, Dot discusses Perplexity bidding billions for Chrome, tech firms stepping up their ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter.
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Aug 13, 2025 • 3min

MadTech Daily: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights

In today’s MadTech Daily, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk’s xAI suing Apple over app store rankings. 
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Aug 12, 2025 • 3min

MadTech Daily: WPP Profit Falls as Ad Market Slows; Lawmakers Urge Meta to Remove Instagram Map

In today’s MadTech Daily, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.
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Aug 11, 2025 • 2min

MadTech Daily: Musk to Add Ads to X’s AI Chatbot; GPT-5 Launches

In today’s MadTech Daily, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.
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Aug 8, 2025 • 31min

Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap

In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.  They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.  Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
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Aug 8, 2025 • 3min

MadTech Daily: Google Denies its AI Hurts Web Traffic; Nielsen & WPP Team Up for Audience Measurement

In today’s MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.
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Aug 7, 2025 • 3min

MadTech Daily: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service

In today’s MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.

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