The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Jul 14, 2025 • 3min
MadTech Daily: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany
In today’s MadTech Daily, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice.
Jul 11, 2025 • 25min
Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules
On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.
Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...
Jul 11, 2025 • 3min
MadTech Daily: WPP Appoints Cindy Rose as CEO; OpenAI Enters Browser Market to Challenge Chrome
In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO
Jul 10, 2025 • 2min
MadTech Daily: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA
In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.
Jul 9, 2025 • 2min
MadTech Daily: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU
In today’s MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU
Jul 8, 2025 • 3min
MadTech Daily:Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions
In today’s MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.
Jul 7, 2025 • 3min
MadTech Daily: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions
In today’s MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.
Jul 4, 2025 • 2min
MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine
In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures.
Jul 3, 2025 • 3min
MadTech Daily: Google Fined $314m; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers
In today’s MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers, and the US Senate’s rejection of a ban on state-level AI regulation.
Jul 2, 2025 • 2min
MadTech Daily: Microsoft Faces Irish Class Action Over Ad Data Use; Netflix–NASA Deal Boosts Live Streaming Lineup
In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.
