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The MadTech Podcast

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Apr 4, 2025 • 2min

MadTech Daily: AppLovin and Amazon bid for TikTok; Meta signs multi-year partnership with UFC

Today’s MadTech Daily discusses new TikTok bidders, tariffs on production hubs, clear channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC.
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Apr 3, 2025 • 2min

MadTech Daily: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump

Today’s MadTech Daily covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit.
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Apr 2, 2025 • 2min

MadTech Daily: PayPal's Ad Business Coming to the UK in July; WARC Downgrades Ad Spend Forecast by $20bn

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 
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Apr 1, 2025 • 2min

MadTech Daily: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan

Today's MadTech discusses fines over Data consent Practices, xAI's acquisition of X and BBC's decision against Podcast Ads plan
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Mar 31, 2025 • 2min

MadTech Daily: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe 

In today's Daily, Dot looks at EU's decision to lessen DMA blow on Apple and Meta to avoid US backlash, TikTok Shop's plans Expands in Europe and Reddit Expansion on Conversation Ads
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Mar 28, 2025 • 47min

MNC’s Luke Bristow on Apple’s Streaming Service Losses, Perplexity AI’s Fundraising and Isba’s Responsible Media Guide

On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.  They examine Apple’s streaming service losses, Perplexity AI’s efforts to raise funds at USD$18bn (£773m), and the release of Isba’s Responsible Media Guide. 
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Mar 28, 2025 • 2min

MadTech Daily: Judge Rules New York Times Can Proceed With Copyright Lawsuit; Judge Bars Apple in Google Antitrust Trial

 Today, Dot unpacks possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits. 
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Mar 27, 2025 • 29min

John Wright on the Trends Shaping In-Game Advertising

In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. 
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Mar 27, 2025 • 3min

MadTech Daily: Instagram Partnership Ads; ChatGPT’s Image Generator Gets an Upgrade and News on Ad Tech’s AI Adoption

Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. 
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Mar 26, 2025 • 2min

MadTech Daily: Outsmart Calls for Government Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

Today, Dot discusses Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws.

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