The MadTech Podcast

In today’s MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

In today’s MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity’s new revenue model rewarding publishers for AI articles used by its AI. 

In today’s MadTech Daily, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.

In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th

In today’s MadTech Daily, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

In today’s MadTech Daily, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s Go Plan debuting in India.

In today’s MadTech Daily, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.