The MadTech Podcast

Today, Dot discusses TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google.  

Today's news: Paramount’s Linear Revenue Dips as Streaming Sales Soar;  YouTube Podcasts Reach One Billion Milestone; Digital Rights Activists File Complaints Over Meta’s Targeted Ads

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.

On today's Daily, Dot discusses: the rise in sports across streaming services; Instagram Reels being spun into it's own app; Alibaba's AI adventure continues

On today's Daily, Dot discusses: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland

On today's MadTech Daily: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool

On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users 

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.  They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps. 

On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Spin Acquires Be and Bear, and MNC acquires GRWTH.

On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets