

The Smartest Amazon Seller
SmartScout
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
Episodes
Mentioned books

Oct 31, 2023 • 30min
Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan
When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.
But what happens when it starts to backfire and hurt your bottom line?
We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects.
Episode Notes:
00:30 - Jason Hanan Introduction
04:25 - How to Optimize Variation Listing
07:40 - Pulling Out a Variation That Hurts Your Whole Listing
09:55 - The Power of Coupons
11:30 - Engagement from Price Variation
12:05 - SmartScout Rank Tracker
12:50 - Which Variants Are on Which Keywords
13:55 - The Influence of Amazon Pricing Structure
17:10 - Pricing Pain Points and Profit Maximization
19:30 - Raising Prices Without Hurting Velocity
24:15 - Test Pricing on Items
27:00 - Ad Spends and Returns
LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/
Website: AZsellerkit.com
Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

Oct 24, 2023 • 17min
Episode 228 - Turn Amazon Seller Support From a Frustration to a Solved Problem With Seller Candy
While Amazon Seller Support plays a vital role in assisting sellers, some may find it annoying or frustrating due to various reasons.
When support is broken, It disrupts the user experience and also hurts the end consumers.
Learn the weirdest pain point of selling on Amazon and how Seller Candy solved the problem of Amazon Seller Support with the Seller Candy Founder Josh Cavendish and the Smartest Amazon Seller Scott Needham.
Episode Notes:
00:15 - John Cavendish Introduction
01:55 - Amazon Seller Support Going Downhill
02:45 - Biggest Problem on Seller Support
03:45 - Why is Amazon Seller Support Bad at Helping?
08:10 - Is Seller Candy’s Solution for All Types of Sellers?
10:35 - Seller Candy’s Service Model
12:00 - Will Amazon Ever Solve Seller Support Issues
12:30 - Weaponzing Seller Support
13:00 - Seller Candy’s Ask Portal
LinkedIn: linkedin.com/in/thejohncavendish
Website: sellercandy. com
Related Post: What To Do When Amazon Seller Support Does Not Answer Your Question?

Oct 17, 2023 • 28min
Episode 227 - Top Amazon Seller Pattern. Strength and Weakness Analysis With Jason Landro of Nectar
From Amazon selling to running a premier e-commerce services agency that helps brands grow on Amazon, Walmart, and Shopify, Nectar Co-founder Jason Landro sparked a controversial topic about Pattern, the largest reseller of products on Amazon.
In this episode, learn why Jason thinks pure wholesalers/resellers will go extinct as well as the strengths and weaknesses of Pattern’s business model.
Episode Notes:
00:15 - Jason Landro Introduction
01:00 - Jason’s Background
01:40 - Pattern’s Business Model
03:10 - Pattern’s Weaknesses
08:55 - Risk of Taking on Inventory
11:00 - Pattern’s Strengths
12:35 - Selling Direct
16:00 - 1p Dynamic Change
18:50 - What Adding Value Means
20:10 - Pattern’s Valuation
22:25 - Rising Fulfillment Costs
25:30 - Final Thoughts
LinkedIn: linkedin.com/in/jasonlandro Website: thinknectar.com
Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

Oct 10, 2023 • 22min
Episode 226 - How To Succeed in Competitive Categories With Tim Angel
Here's another strong brand with exceptional execution that has achieved an impressive milestone.
ZUGU, the brainchild of CEO Tim Angel, has generated more than $1 million in monthly revenue.
Tim's journey with his company began in 2010 when he recognized the frustration of dealing with iPad cases that couldn't provide a stable and functional solution. At just 25 years old, he embarked on a mission to create the world's best and most innovative case, emphasizing the perfect balance between function and aesthetics.
Tim and Scott will walk you through the process of picking the right product, innovating it, gaining high review scores, and succeeding in competitive categories.
Episode Notes:
00:22 - Tim Angel Introduction
01:15 - Tim’s Journey
03:55 - Selling Direct vs Selling on Amazon
05:00 - The 5-Star Rating Secret
07:05 - Selling Momentum
08:30 - Being Different From Competition
10:45 - Is Design Patent Necessary?
11:50 - Product Innovation Process
14:55 - Tim’s Future Plans
15:55 - Getting Ahead of Competition
17:05 - Finding Opportunity and Creating Unique Products
19:35 - Importance of Having Drive and Passion
Don’t take no for an answer when you’re trying to build your company - Tim
LinkedIn: https://www.linkedin.com/in/zugucase/
Website: ZooGue.com
YouTube: youtube.com/user/ZooGueBROKEtoRICH
X: ZooGue | TheRealTimAngel
Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

Oct 3, 2023 • 24min
Episode 225 - Cashflow Forecasting Is Key With Viably
Cash flow forecasting is a critical financial management tool that provides insights into the timing and amount of cash inflows and outflows. It aids in financial planning, risk management, and overall financial health, making it an indispensable practice for businesses.
Having access to capital and enough inventory is critical to keep your Amazon business growing. And with so much money coming in and out, Oz Merchant of Viably tells us all the reasons why cash flow is the lifeblood of the business.
Episode Notes:
01:00 - Oz Merchant Introduction
01:50 - Creation of Viably
04:00 - How To Use Cashflow in Your Business
06:05 - Cashflow Forecasting
09:55 - Focus on the ROI Instead of the Cost
11:00 - The Volume Advantage
14:00 - Utilizing Viably’s Working Capital
16:40 - Do You Always Need Capital?
20:00 - Using Viably’s Cashflow Tool
Website: https://www.runviably.com/about-us/ | wellistic.com
Blog: gomindhacking.com
LinkedIn: linkedin.com/in/ozmerchant
Twitter: ozmerchant
Related Post: The Best Financing Loans for Amazon Sellers

Sep 26, 2023 • 29min
Episode 224 - How ChatGPT Can Help With Amazon PPC With Ritu Java
Content and Idea Generation, Programming Assistance, Legalities and Business, and even Entertainment, ChatGPT's versatility allows for numerous other applications limited only by imagination and creativity.
Amazon sellers can also utilize this powerful tool to assist with various aspects of Amazon Pay-Per-Click (PPC) advertising by providing information, tips, and guidance.
Rita Java from PPC Ninja takes AI utilization to the next level and discusses how her team successfully harnesses the AI tool's hidden capabilities, resulting in a monthly time savings of approximately 500 work hours.
Episode Notes:
00:25 - Ritu Java Introduction
03:05 - How Does Chat GPT Help in the PPC Game?
05:00 - Chat GPT on Steroids - Advanced Data Analysis
07:30 - Feeding Data to Chat GPT
10:00 - Apps Script x Chat GPT
12:00 - Asking Chat GPT to Generate Trends per SKU
13:50 - Optimizing Listings with ChatGPT
15:50 - SmartScout Brand Analysis
16:20 - Changing Bid Recommendations
17:05 - Going After Competitors with ChatGPT
19:15 - Using Broad Match Modifiers
21:50 - Generating Sponsored Brand Headline Ads
24:40 - Upper and Bottom of Funnel
Website: About Us | PPC Ninja
LinkedIn: Ritu Java | LinkedIn
Related Post: Pacvue vs. Perpetua - Which PPC Bid Management Tool is Best for You?

Sep 20, 2023 • 25min
Episode 223 - How To Win Amazon Profits With Better Pricing
Here’s another episode that’ll surely make you a better Amazon seller.
Scott reshares his AMZ United speech about pricing where you can pick up some awesome tools and strategies to potentially increase your net margins.
The highly-successful Amazon Seller conference is specifically focused on wholesaling but Scott’s talk has more to it than just that.
Sit back and relax as you ride a free pass to Scott’s valuable pricing insights.

Sep 12, 2023 • 15min
Episode 222 - AMZ United Pushes Forward What’s Possible With Amazon FBA
Scott shares his experience and expresses gratitude to the 700 attendees of the highly successful AMZ United, an Amazon Seller conference that just went live on August.
Hear his 6 weeks worth of insights packed into this quick but informative podcast.
Episode Notes:
00:35 - The AMZ United Experience
05:30 - Brand Control, Consumer Trends, And Managing Content
07:15 - Amazon Accelerate
09:15 - Amazon Seller Issuing Stock Options
10:15 - What I Invest in an Amazon Seller and Why
12:45 - Latest Update from Amazon
Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Sep 5, 2023 • 24min
Episode 221 - What Amazon Sellers Should Know About the Influencer Program
What if you can leverage Amazon’s existing traffic and profit from it?
Check out the Amazon Influencer Program - a perfect side-hustle and a more approachable way to start your digital marketing journey.
We have Corbin White, the owner of ZoCo Marketing, answering interesting digital marketing questions such as the potential earnings, video types, number of followers, and all the challenges one may encounter in the Amazon Influencer Program.
Episode Notes:
00:20 - Corbin White Introduction
01:45 - What is the Amazon Influencer Program?
03:15 - How Much Does Amazon Pay in Commission?
03:35 - Corbin White’s Background
04:55 - Number of Followers vs User Engagement
05:30 - How To Get Approved for On-site Commissions
05:50 - What Makes a Good Video Review?
07:00 - Does Video Quality Matter?
07:40 - How Much Can You Earn per Month as an Amazon Influencer
09:00 - Where Do The Videos Appear
10:35 - Doing Unbiased Product Reviews
13:45 - Selling the Rights of the Video
14:55 - Where to Find Corbin
15:35 - Corbin’s Top-Performing Product
16:40 - Challenges of the Amazon Influencer Program
Request Form: Request Amazon Review/ Shoppable Videos
YouTube: https://www.youtube.com/@ZoCoMarketing
TikTok: https://www.tiktok.com/@zocomarketing
Twitter: CorbinWhite13
Website: zocomarketing.com
LinkedIn: https://www.linkedin.com/in/corbinwhite/
Related Post: Boost Your Amazon Business With Video Content

Aug 29, 2023 • 29min
Episode 220 - Insights on Research Validation and Data Driven Approach with Isabela Ritz
The Amazon research process holds significant importance due to its direct influence on successful business strategies, informed decision-making, and optimal resource allocation within the Amazon marketplace.
With a wealth of expertise under the banner of Ritz Momentum, Isabela Ritz shares her guaranteed strategies in building high-profit Amazon products that beat the competition as well as her top 5 go-to tools for market research and product launch.
Episode Notes:
00:30 - Isabela Ritz Introduction and Backstory
03:45 - Isabela’s Research Process
06:50 - How to Determine Low Competition
08:50 - Can You Create a Market Demand?
13:20 - Isabela’s Favorite Data Research Tools
13:50 - SellerTools Chrome Extension
15:25 - SmartScout Popping Topics Hack
18:45 - SmartScout Share of Voice
21:55 - Brand Revenue on Share of Voice
22:40 - Validating New Ideas
Website: ritzarm.com
LinkedIn: linkedin.com/in/izabellaritz
Related Post: Amazon Variation Listing: An Ultimate Guide [2023]


