The Smartest Amazon Seller

SmartScout
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Dec 18, 2023 • 21min

Episode 236 - Accounting for Amazon Sellers with Ryan Hurley

Ryan Hurley, founder and lead developer of SellAnalytics, discusses the importance of accurate accounting for Amazon sellers and the limitations of existing tools like A2X and QuickBooks. He introduces Sell Analytics as a comprehensive solution for managing accounting and inventory. Topics include tying inventory into cash flow, using QuickBooks vs spreadsheets, learning how to operate an accounting firm, and building other sales channels.
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Dec 11, 2023 • 20min

Episode 235 - Delegation and Hiring Virtual Employees for Amazon Wholesale

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees. Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men. From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants. Episode Notes: 00:29 - Corey Ganim Introduction 01:00 - Creating Content for Wholesale Sellers on LinkedIn 02:25 - The Power of Delegation 02:50 - Screening and Finding Talents 06:40 - Common Hiring Mistakes 09:00 - Managing Seller Central 09:40 - AMZ United as a Participant 12:40 - Percentage of Brand New Amazon Sellers 14:10 - Opening Up New Accounts 16:50 - Navigating Distributor Relationships LinkedIn: linkedin.com/in/corey-ganim Website: gobrandrocket.com X: @GanimCorey
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Dec 5, 2023 • 30min

Episode 234 - How To Get Leverage on Amazon Vendor Negotiations with Martin Heubel

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace. Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform. Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands. Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions. Episode Notes: 00:45 - Martin Heubel Introduction 02:15 - Vendor Central Experience and the Role of Vendor Managers 04:39 - Deal Exclusive to Vendor Brands 07:08 - 1P Relationships with Distributors in the United States 10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands? 15:15 - Amazon Reducing Cost 16:15 - What Does Amazon’s Hardball Look Like? 18:20 - Negotiating with Amazon 22:35 - Annual Vendor Negotiations 26:30 - The Future of Vendors LinkedIn: linkedin.com/in/martinheubel Website: consulterce.com X: consulterce Related post: The Vendor Central Database of Amazon Brands
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Nov 28, 2023 • 25min

Episode 233 - The New Seller Fulfilled Prime Is Back and Open for Business

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace. It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers. Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment. Episode notes: 00:15 - Manish Chowdhary Introduction 00:40 - Amazon FBA Programs 01:45 - Seller Fulfilled Prime Program Requirements 05:10 - Delivery Speed Metric 08:15 - Who is Seller Fulfilled Prime Best For? “It’s a myth that FBA is cheaper across the board.” -Manish 10:50 - Multi-Channel Fulfillment 11:55 - Lawsuits and Latest News About Amazon SFP 15:40 - Seller Fulfilled Prime For Specific Shipping Regions 19:10 - Adoption of Seller Fulfilled Prime 20:25 - Seller Fulfilled Prime Application 21:05 - Seller Fulfilled Prime Trial 23:35 - Amazon Fees LinkedIn: linkedin.com/in/manish-chowdhary Website: Cahoot.ai X: PulseCommerce Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers
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Nov 21, 2023 • 30min

Episode 232 - How To Build an Amazon Brand That Avoids the Chinese Sellers

Andy Isom, YouTuber, Podcaster, and Business Coach, discusses how to build an Amazon brand that stands apart from Chinese sellers. Topics include the growing presence of Chinese sellers, advantages of US-based sellers, using AI for product concepts, and the importance of building a brand community.
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Nov 14, 2023 • 36min

Episode 231 - How a One-Man Machine Is the Best Growth Strategy for Amazon With Aaron Moore

Need a full-service, one-stop-shop for your Amazon business? Store Creation, Inventory, Listing Optimization, CPC Advertising, and more, Aaron Moore, your remote director of Amazon, will deliver results. Learn the advantages of choosing a solo-operated agency over larger teams, plus other strategies that will take your Amazon business to the next level. Episode Notes: 00:30 - Aaron Moore Introduction 03:10 - Advantages of single operator agency 05:30 - Aaron’s Multiple Skillset Sources “Get in there, get your hands dirty, and up. Do the work” -Aaron 09:30 - Finding Clients as a Single Operator Agency 11:25 - Going Up Against Other Agencies 13:30 - How Does Aaron Feel About Outsourcing Tasks? 15:00 - Biggest Sales Contributor 18:10 - Setting Up Financing 18:55 - Aaron’s Preferred Brands 20:50 - The Patent Wars 25:20 - Pulling Data From SmartScout 28:05 - SmartScout Subcategories 29:05 - Targeting Products 31:40 - Amazon in 5-10 Years LinkedIn: linkedin.com/in/theamzaaron Website: www.mooreamazon.com Related Post: Amazon Growth Agency Becomes Adept With SmartScout
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Nov 8, 2023 • 11min

Episode 230 - Aged Inventory Is Working Against Your Amazon Business

Aged inventory can be a silent, but substantial, hindrance to the growth and profitability of your Amazon business. Non-moving products, especially in Q4, can lead to long-term storage fees. In this short but information-packed episode, Scott reveals the challenges posed by aged inventory and offers effective strategies to address this issue and optimize your Amazon business. Episode Notes: 00:15 - Amazon FBA Fees and Stale Inventory 02:10 - Monthly Storage Fee 02:45 - Long-term Storage Fee 03:45 - Removal Fees 05:15 - Storage Utilization Surcharge 05:45 - Capital and Opportunity Cost 06:00 - Cost-effective Ways to Sell Aging Inventory 06:35 - Proper Way of Discounting 08:10 - How to Sell When You Don’t Have Traffic 09:15 - Use Tools to Manage Inventory Related Post: How To Sell Through Amazon Aged and Stale Inventory
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Oct 31, 2023 • 30min

Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business. But what happens when it starts to backfire and hurt your bottom line? We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects. Episode Notes: 00:30 - Jason Hanan Introduction 04:25 - How to Optimize Variation Listing 07:40 - Pulling Out a Variation That Hurts Your Whole Listing 09:55 - The Power of Coupons 11:30 - Engagement from Price Variation 12:05 - SmartScout Rank Tracker 12:50 - Which Variants Are on Which Keywords 13:55 - The Influence of Amazon Pricing Structure 17:10 - Pricing Pain Points and Profit Maximization 19:30 - Raising Prices Without Hurting Velocity 24:15 - Test Pricing on Items 27:00 - Ad Spends and Returns LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/ Website: AZsellerkit.com Related Post: Amazon Variation Listing: An Ultimate Guide [2023]
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Oct 24, 2023 • 17min

Episode 228 - Turn Amazon Seller Support From a Frustration to a Solved Problem With Seller Candy

While Amazon Seller Support plays a vital role in assisting sellers, some may find it annoying or frustrating due to various reasons. When support is broken, It disrupts the user experience and also hurts the end consumers. Learn the weirdest pain point of selling on Amazon and how Seller Candy solved the problem of Amazon Seller Support with the Seller Candy Founder Josh Cavendish and the Smartest Amazon Seller Scott Needham. Episode Notes: 00:15 - John Cavendish Introduction 01:55 - Amazon Seller Support Going Downhill 02:45 - Biggest Problem on Seller Support 03:45 - Why is Amazon Seller Support Bad at Helping? 08:10 - Is Seller Candy’s Solution for All Types of Sellers? 10:35 - Seller Candy’s Service Model 12:00 - Will Amazon Ever Solve Seller Support Issues 12:30 - Weaponzing Seller Support 13:00 - Seller Candy’s Ask Portal LinkedIn: linkedin.com/in/thejohncavendish Website: sellercandy. com Related Post: What To Do When Amazon Seller Support Does Not Answer Your Question?
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Oct 17, 2023 • 28min

Episode 227 - Top Amazon Seller Pattern. Strength and Weakness Analysis With Jason Landro of Nectar

From Amazon selling to running a premier e-commerce services agency that helps brands grow on Amazon, Walmart, and Shopify, Nectar Co-founder Jason Landro sparked a controversial topic about Pattern, the largest reseller of products on Amazon. In this episode, learn why Jason thinks pure wholesalers/resellers will go extinct as well as the strengths and weaknesses of Pattern’s business model. Episode Notes: 00:15 - Jason Landro Introduction 01:00 - Jason’s Background 01:40 - Pattern’s Business Model 03:10 - Pattern’s Weaknesses 08:55 - Risk of Taking on Inventory 11:00 - Pattern’s Strengths 12:35 - Selling Direct 16:00 - 1p Dynamic Change 18:50 - What Adding Value Means 20:10 - Pattern’s Valuation 22:25 - Rising Fulfillment Costs 25:30 - Final Thoughts LinkedIn: linkedin.com/in/jasonlandro Website: thinknectar.com Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

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