The Smartest Amazon Seller
Episode 232 - How To Build an Amazon Brand That Avoids the Chinese Sellers
Nov 21, 2023
Andy Isom, YouTuber, Podcaster, and Business Coach, discusses how to build an Amazon brand that stands apart from Chinese sellers. Topics include the growing presence of Chinese sellers, advantages of US-based sellers, using AI for product concepts, and the importance of building a brand community.
29:51
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Quick takeaways
- Differentiate your brand by creating conversation-worthy products and building a brand community.
- Recognize the increasing competition from Chinese sellers and focus on higher profit margins and product differentiation to stand out on Amazon.
Deep dives
Starting a Podcast to Educate Others
The podcast episode starts with Andy talking about how he started his Amazon-specific podcast. He explains that he had a previous business podcast and received requests from people to talk about his Amazon brand and experiences. Andy saw podcasting as an easy way to share information without having repetitive conversations. He initially recorded eight episodes but continued creating more episodes as people kept asking questions and seeking additional information.
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