The Smartest Amazon Seller

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model. Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community. Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process. Episode Notes: 00:00 - Introduction and Goal of the Podcast 01:10 - Guest Introduction 01:38 - The Evolution of Product Launches 03:10 - Treating Amazon as a Channel 06:49 - The Future-Proof Product Launch Formula 07:16 - Dropshipping Research 08:43 - The Kickstarter Step 10:26 - Preparation and Launch Stages of Kickstarter 13:33 - Generating Traffic on Kickstarter 15:33 - Successful Kickstarter Examples 19:18 - Cash Flow Advantage and Launching on Amazon 21:56 - Fulfillment of Kickstarter Orders 24:08 - Assistance in the Product Launch Process 26:41 - Building a Brand and Owning Traffic 28:01 - Conclusion LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281 Related Posts: The Ultimate Checklist for Launching a Product on Amazon

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers. Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit. She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns. She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions. Episode Notes: 00:00 - Introduction and Background 01:00 - Building Fluencer Fruit 03:02 - The Need for Tools in the Amazon Influencer Program 04:11 - Marketing Challenges 05:24 - The Importance of Video in Amazon Listings 08:19 - The Impact of Video on Sales and Returns 09:47 - Amazon's Response to Video Trends 13:20 - How Sellers Can Get Videos on Their Listings 14:14 - Case Study: Increase in Sales with Influencer Content 18:13 - Using Fluencer Fruit for Optimization 19:27 - The Future of the Amazon Influencer Program 21:24 - Expansion of the Influencer Program Internationally 22:35 - Closing Remarks LinkedIn: linkedin.com/in/liz-saunders Website: www.fluencerfruit.com Related Post: Leveraging User-Generated Content to Boost Amazon Sales

Scott Needham interviews Tom, the Co-Founder of Lonesome Labs, about its HighFive tool. It is a free tool that helps Amazon sellers request reviews for their products in a compliant way. HighFive connects with a seller's Amazon account and allows them to choose when Amazon sends the review request email to customers. Tom explains the importance of reviews for sellers and how HighFive can help them get more recent reviews, which can improve their product rankings. He also discusses the future plans for Lonesome Labs and the value of offering HighFive as a free tool. Episode Notes: 01:10 - Tom Piamenta Introduction 01:20 - The Value of Product Reviews 02:20 - Lonesome Labs’s HighFive 04:30 - Best Interval for Reviews 05:00 - Review Limitations 06:00 - Calculating Success Rates 07:00 - Getting Reviews for Free 08:00 - New Tools to Watch Out From Lonesome Labs 09:00 - Micro SaaS 09:40 - Review Manipulation and Getting Suspended LinkedIn: https://www.linkedin.com/in/tompiamenta/ Website: www.lonesomelabs.com Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor. Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4. They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory. Episode Notes: 00:21 - Will Haire Introduction 00:55 - The T5 and Sales Days 01:55 - Streaming TV Advertising 04:00 - Placement and Targeting 05:40 - Vendor Central 07:00 - Calculating Profit Margin 08:30 - Co-op Fees and Other Costs 12:05 - Contribution Margin 12:40 - Impact of Liquidating Products 15:00 - Paying for Advertising as a Vendor 17:25 - The Future of Vendor Central 19:35 - Closing Remarks LinkedIn: linkedin.com/in/willhaire Website: bellavix.com X: MarketingChimp1 Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]

In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management. They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns. Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform. Episode Notes: 00:40 - Youval Peltier and Andrew Tookey Introduction 04:13 - Empowering Brands 07:34 - The Complexity of Subcategories 08:06 - Factors That Contribute to a Healthy Amazon Business 09:46 - What is Incrementality? 11:14 - How to Measure Incrementality 11:50 - Stitching Data from Different Sources 14:41 - Brand Affinity 15:36 - Amazon Marketing Cloud 18:47 - Media-Driven Customer vs Organically-Driven Customer 20:22 - How to Deliver Optimal Results 23:13 - Advantage of Working Outside of Amazon 27:35 - The Omnichannel Solution LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623 Website: iderive.com Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable. Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants. Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops. Episode Notes: 00:20 - Robb Green Introduction 01:49 - Best Part of Running Brands 02:38 - Product Selection and Unit Economics 04:31 - Strategy Shift 05:30 - Platform-first Mentality 06:21 - Using AI to Understand Customer Sentiment 07:10 - Using Data to Make Better and Quality Decisions 10:11 - Improvement on SQP Data 12:50 - What do Eight-figure Sellers Worry About? 15:13 - Allocating Time and Money for Multi-channel Sales 16:27 - The Future of TikTok Shops 17:45 - SmartScout for TikTok 20:51 - What Does TikTok Shops Want? Website: https://imtheone.com/about-us/ YouTube: https://www.youtube.com/@imtheonepodcast Instagram: https://www.instagram.com/imtheonepodcast/ Facebook: https://web.facebook.com/people/Im-The-One-Podcast/ X: https://twitter.com/imtheonepodcast LinkedIn: https://www.linkedin.com/in/imtheonepodcast/ Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide

Ryan Hurley, founder and lead developer of SellAnalytics, discusses the importance of accurate accounting for Amazon sellers and the limitations of existing tools like A2X and QuickBooks. He introduces Sell Analytics as a comprehensive solution for managing accounting and inventory. Topics include tying inventory into cash flow, using QuickBooks vs spreadsheets, learning how to operate an accounting firm, and building other sales channels.

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees. Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men. From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants. Episode Notes: 00:29 - Corey Ganim Introduction 01:00 - Creating Content for Wholesale Sellers on LinkedIn 02:25 - The Power of Delegation 02:50 - Screening and Finding Talents 06:40 - Common Hiring Mistakes 09:00 - Managing Seller Central 09:40 - AMZ United as a Participant 12:40 - Percentage of Brand New Amazon Sellers 14:10 - Opening Up New Accounts 16:50 - Navigating Distributor Relationships LinkedIn: linkedin.com/in/corey-ganim Website: gobrandrocket.com X: @GanimCorey

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace. Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform. Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands. Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions. Episode Notes: 00:45 - Martin Heubel Introduction 02:15 - Vendor Central Experience and the Role of Vendor Managers 04:39 - Deal Exclusive to Vendor Brands 07:08 - 1P Relationships with Distributors in the United States 10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands? 15:15 - Amazon Reducing Cost 16:15 - What Does Amazon’s Hardball Look Like? 18:20 - Negotiating with Amazon 22:35 - Annual Vendor Negotiations 26:30 - The Future of Vendors LinkedIn: linkedin.com/in/martinheubel Website: consulterce.com X: consulterce Related post: The Vendor Central Database of Amazon Brands

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace. It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers. Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment. Episode notes: 00:15 - Manish Chowdhary Introduction 00:40 - Amazon FBA Programs 01:45 - Seller Fulfilled Prime Program Requirements 05:10 - Delivery Speed Metric 08:15 - Who is Seller Fulfilled Prime Best For? “It’s a myth that FBA is cheaper across the board.” -Manish 10:50 - Multi-Channel Fulfillment 11:55 - Lawsuits and Latest News About Amazon SFP 15:40 - Seller Fulfilled Prime For Specific Shipping Regions 19:10 - Adoption of Seller Fulfilled Prime 20:25 - Seller Fulfilled Prime Application 21:05 - Seller Fulfilled Prime Trial 23:35 - Amazon Fees LinkedIn: linkedin.com/in/manish-chowdhary Website: Cahoot.ai X: PulseCommerce Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers