

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Cynozure
The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.
Episodes
Mentioned books

Aug 7, 2025 • 37min
Why change is so hard in insurance
Why is meaningful innovation so hard in insurance, and what can be done about it? In this episode of Hub & Spoken, host Jason Foster is joined by John Turner, a global underwriting leader and expert in life and health insurance, to explore the innovation imperative in one of the world's most traditional (and risk-averse) industries. They unpack the complex cultural, structural, and regulatory challenges that make change difficult in insurance, from siloed teams and outdated processes to over-engineered tech solutions that miss the mark. But they also spotlight the opportunities: from automation that enhances the customer journey to cross-functional collaboration that drives real transformation. 💡 Key talking points include: Why conservative cultures make innovation harder — but not impossible The hidden flaws in traditional underwriting and risk selection How data, automation and behaviour change can unlock new growth The clash between insurers and insurtechs — and how to bridge it What truly customer-led innovation looks like Whether you're in insurance, financial services, or just trying to drive change in a legacy-heavy environment, this episode is packed with ideas, reflections, and real-world experience you can learn from. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Jul 24, 2025 • 22min
Big change, small steps: Rethinking transformation
In this episode, we look at the real story behind transformation in data and AI, and why the classic big bang approach often fails to deliver lasting impact. Jason explores when large-scale transformation programmes do make sense, like when you're starting from a fundamentally broken place, or when disruption is the goal. But he also digs into the messy reality of what usually happens: slow delivery, rigid plans, lost trust, and a disconnect between activity and real outcomes. He then makes the case for iterative change. A more human, responsive, and sustainable way to build meaningful transformation over time. With real-world examples and sharp reflections, Jason shares how small, focused steps can create big shifts, and how to blend bold vision with practical delivery. This episode is full of insight for business and data leaders navigating change, delivering transformation, or just trying to make something actually stick. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

10 snips
Jul 10, 2025 • 34min
Building a business-led, AI-driven transformation at AXA
Cali Wood, the Head of Data and AI Strategy & Culture at AXA UK and Ireland, leads a transformative journey at AXA, focusing on embedding AI and data-driven culture throughout the organization. She discusses how a customer-first approach reshapes decision-making and emphasizes collaboration across business units. Cali highlights the launch of their Data and AI Academy, fostering data literacy among over half the workforce. The conversation delves into responsible AI practices, leadership's role in driving cultural change, and the evolution towards a more innovative insurance landscape.

Jun 26, 2025 • 21min
Embedding value into data and AI initiatives from day one
The discussion dives into the critical importance of embedding real value in data and AI initiatives right from the start. It emphasizes the shift from vague aspirations to concrete outcomes that truly impact stakeholders. The host shares a practical approach focused on collaboration, clear intent, and continuous evaluation to drive meaningful results. Real-world examples illustrate how organizations can move from theoretical concepts to actionable strategies, ensuring their data efforts genuinely make a difference.

Jun 12, 2025 • 38min
Designing a data & AI strategy to strengthen a sector
Join Lisa Allen, Director of Data at The Pensions Regulator, as she unveils the innovative data strategy transforming the pensions sector. With experience from the Ordnance Survey and Open Data Institute, she discusses building a robust data marketplace that enhances transparency and collaboration. Lisa emphasizes the role of AI in streamlining risk-based regulation while fostering effective partnerships among stakeholders. Discover how a solid data foundation and adaptable thinking can secure the future of pensions for millions.

May 29, 2025 • 39min
Real life, revealed: How behavioural data is shaping the future of business intelligence
Behavioural data is fast becoming a cornerstone of modern business strategy. Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do. As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale. But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity. In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from: The transition from survey-based research to behavioural data analysis The impact of AI on interpreting digital interactions Ethical considerations surrounding data consent and transparency Building trust through clear data collection and usage practices Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

May 15, 2025 • 40min
Business Intelligence in an AI world
In this episode of Hub & Spoken, Jason Foster speaks with Colin Zima, CEO and Co-founder of Omni, a modern business intelligence platform that combines the best of governance and usability. With a background spanning roles at Looker and Google, and two decades as both a data user and builder, Colin brings a unique perspective on the evolution of BI and the real role of AI in shaping its future. They explore why business intelligence remains critical for aligning organisations, how AI is raising the bar for access and self-service, and why semantics and business logic are more important than ever. The conversation challenges the notion that AI will replace dashboards, and instead focuses on how it can enhance accessibility, support different user needs, and empower data teams to work more efficiently. This episode is essential listening for business and data leaders thinking about the future of BI, the practical use of AI, and the role data teams play in delivering real value at speed. Tune in to hear how modern BI is evolving, and what leaders need to know to stay ahead. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

May 1, 2025 • 24min
Why decision making is hard and how leaders can do it better
In this episode of Hub & Spoken, Jason Foster, CEO of Cynozure, goes solo and explores one of the most critical yet under-discussed business skills...decision making. Drawing on real-world examples, research, and personal experience, Jason unpacks why so many organisations struggle to make effective decisions, despite it being core to leadership, innovation, and progress. From decision paralysis to overconfidence, and data overload to gut instinct, he looks at the formal frameworks and informal dynamics that shape how choices are made across all levels of a business. The episode delves into the role of vision, bias, data literacy, and emotional intelligence, and outlines the essential skills leaders need to build confidence, clarity and adaptability into their decision-making culture. Whether you're leading a team, shaping strategy, or navigating change, this episode is packed with practical ideas to help you make better, faster, and more informed decisions. 🎧 Tune in now to rethink how decisions really get made, and how to make yours count. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Apr 17, 2025 • 41min
How PensionBee uses data & AI for better customer experience and business growth
In this episode of Hub & Spoken, Jason Foster, CEO of Cynozure, chats with Luis Mejia, VP Data, Platforms & AI at PensionBee, about how the company is transforming the pension industry through smart use of data and AI. Luis shares how a digital-first mindset is helping PensionBee enhance customer experience, manage data effectively, and fuel business growth. He dives into how AI is being used in customer service, blending tech with human touch to build trust, and why ethics and transparency matter more than ever. From marketing to customer support, this episode explores the real-world challenges and opportunities of using data and AI. Luis also looks ahead to a future where AI helps democratise data and puts power in the hands of individuals. A must-listen for data and business leaders driving change in a digital world. Research Luis mentioned in the episode: https://www.pensionbee.com/uk/press/ai-and-pensions https://www.pensionbee.com/uk/press/age-vs-ai Follow Luis on LinkedIn Follow Jason on LinkedIn *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Apr 3, 2025 • 48min
Building a digital-first, female-centric insurance business
In this episode of Hub & Spoken, host Jason Foster welcomes Sam White, the multi-award-winning Founder of Freedom Services Group and Global Founder of Stella Insurance Australia. Sam shares her journey of building Stella Insurance, the challenges and opportunities of creating a digital-first insurance company, the importance of customer experience, and how Stella Insurance is reimagining financial services from a female perspective. Sam also discusses the impact of regulatory changes, the role of AI in the insurance industry, and the significance of diversity in business. This is a real gem of an episode, especially for entrepreneurs and business leaders interested in digital transformation, insurance innovations, and diversity in leadership. Follow Sam: linkedin.com/in/samwhiteentrepreneur/ Follow Jason: linkedin.com/in/jasonbfoster/ *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.